Chartered Quality Institute (CQI)
The objective
The Chartered Quality Institute wanted a new web presence with improved functionality, usability and interactivity for its customers, members and staff. The solution also needed to integrate with their IRIS Integra membership database and other existing databases.
We undertook detailed planning to produce a new IA (information architecture) and site functionality, and chose EPiServer for the CMS solution.
The solution
Our solution for CQI provides seamless log-in to EPiServer and IRIS Integra CRM. Member provision has been transformed, as the solution interacts with the Integra database to provide membership data and other associated CRM data. The 'MyCQI' section delivers a high level of content personalisation for members through the categorisation of content which drives specific content to registered users. Social networking has also been included.
Visit the CQI website: www.thecqi.org
Application for membership can now be made online, and an ecommerce shop is available through the use of the EPiStore module of EPiServer, providing shopping basket and checkout functionality all within the EPiServer CMS environment.
Like all sites developed by Netcel, www.thecqi.org is search engine friendly, but to further enhance its visibility in relevant search results the CQI commissioned Netcel to provide a post-launch SEO report to ensure the best possible optimisation of content as the site continues to evolve.
We have made great strides with our new website... over 60 percent of our membership are signed up or pre-registered to our 'MyCQI' feature...
Our integration of EPiServer with IRIS Integra CRM has revolutionised CQI's online presence, and EPiServer provides a great platform for the future development of the CQI website. Its flexibility permits a wide range of additional features, increased interactivity and multiple sites, and notably it supports all levels of database integration.
The result
The website delivers CQI's requirements together with a fully integrated CRM solution and integrated shop, whilst also offering a high level of personalisation and interactivity with members. The site structure and navigation has improved to make the wealth of materials, training courses and information resources quick and easy to access. There is also the scope for increased revenue with the take-up of CQI products such as training courses.
Interested in our services?
Our strategic, creative and technical expertise will help you seize all the potential of the digital age.
