Evans Mitchell Books (EM books)
The objective
Evans Mitchell Books (EM Books), a subsidiary of Senate Publishing group, is the independent UK book publisher which specialises in high quality photographic, cookery and wildlife books.
EM Books wanted Netcel to create a new and improved website in order to raise its profile with its target audiences, to better communicate its product information to customers, to sell books online and to provide a general channel for fielding enquiries and catalogue requests.
Visit the EM Books website: www.embooks.co.uk
The solution
Netcel redeveloped the site to fully exhibit the stunning photography in a sophisticated and stylish manner. The new visual design is clean, crisp and modern, and provides the high impact sought without any fuss or clutter. The site usability enables customers to browse and navigate around the site with ease - there is clear categorisation and layout of products within the design. The ecommerce solution offers quick and easy shopping and online payment for both retailers and public alike, and simple but effective features such as a light box in the shopping basket to assist the user experience.
The site provides a great showcase for EM Books publications, both their well known wildlife monographs and their entertainment titles including Sinatra Frank and Friendly, and Eltonography: a Life in Pictures.
The new website together with ongoing digital marketing from Netcel has resulted in natural search traffic going up 80% and the average monthly revenue up fourfold.
How can we help you?
From initial brief to final delivery, we use our specialist skills and knowledge to create measurable results for our clients.
