01727 736 020
01727 736 020
Netcel has recently completed a brand new website for Ricardo plc, www.ricardo.com, using EPiServer CMS to deliver its digital marketing objectives to the global market.
The leading independent technology provider and strategic consultant to the world's transportation sector industries, commissioned Netcel to build a new website that would offer robust yet flexible content management functionality to help Ricardo deliver its core messages to the global market, such as their investment in greener technologies and continued growth despite the economic downturn. Netcel advised Ricardo on technology platform selection, concluding that EPiServer CMS would provide Ricardo with the required level of control over site structure and content in the most efficient manner.
Ricardo wanted the site to radically improve its effectiveness in reaching their customer base. The site needed to inform and market the brand, and promote Ricardo globally. 'To help to achieve these goals, Netcel developed completely new information architecture for the Ricardo site, which has enabled content to be accessed quickly and easily.
The content is now far less technical and more user-focused' commented Clive Flatau, the Project Manager for Netcel. Ricardo provided the new design concepts, as they wished to maintain the established look and feel of the website. Netcel were responsible for converting these designs into HTML, before implementing the solution in EPiServer CMS.
Flavien Berard, Ricardo Group Marketing Coordinator commented, "We are pleased with the quality of service, support and assistance provided by Netcel. The new Ricardo website offers new functionality and features which will be of significant benefit to our customers and stakeholders and will help us to develop the on-line presentation of the Ricardo brand."