The age of mobile websites

by Netcel on Wednesday, 23 November 2011

The triumphant emergence of smartphones and tablets in the digital market over the last few years presents website managers with massive opportunities as well as a few challenges.

Customers now expect to interact and engage with companies through mobile devices, rather than waiting until they get back to their desktop device. Furthermore, companies are presented with new marketing opportunities by taking advantage of standard functionality within the mobile device that is not possible on the desktop. One example is the GPS on the mobile, allowing location-based results to be displayed or nearest store locations to be highlighted.

These opportunities need to be balanced with the challenge to website managers of multi-channel content publishing. In the old days, the web content management system only needed to manage and publish content to the desktop website. Now the same CMS must publish content in ways that produce an outstanding experience for customers regardless of whether the customer is using a desktop, smartphone or tablet device.

Fortunately, help is at hand. The EPiServer Customer Day London in November 2011 saw a variety of demonstrations of products such as EPiServer Mobile Pack, designed to help companies publish content to multiple devices including the iPhone, Android, BlackBerry and iPad.

Netcel has been using EPiServer Mobile Pack for the last few months on a major client project. The early indications are very positive indeed. And with EPiServer's product roadmap increasingly aligned to mobile development and social media marketing, the future for websites powered by EPiServer has never looked brighter.

To discuss how your company can take advantage of mobile channels to market to customers, simply get in touch. As some bright marketing executive once nearly said, "The future's bright, the future's... mobile".

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