Pay Per Click (PPC) is a form of online advertising that provides immediate visibility via major search engines under targeted search terms so generating immediate traffic to your site. The payment model is Cost Per Click (CPC) where you only pay when a consumer identifies your advert and clicks through to your site. As well as PPC, Netcel also provides SEO services.
Netcel’s PPC management service considers your site goals (product purchase, sales lead generation etc), your PPC budget, the keyword selection, bid management and ROI tracking, with ROI as the key driver.
Our service provides you with both a managed PPC programme and consultancy service. Firstly, Netcel spends your agreed monthly PPC budget on your behalf on the agreed Search Engines (Google, Yahoo, MSN etc). Secondly, Netcel provides consultancy on your PPC campaign, refining the campaign so to improve ROI.
Measurable Returns
Pay Per Click is transparent and highly measurable. We clearly show ROI reports with a monthly or quarterly breakdown detailing:
- Cost per click
- Spend
- Number of enquiries/sales
- Click-through rates
- Volume of clicks
- Cost per sale/enquiry and ROI
Fees
We charge an agreed fixed monthly fee. We will never encourage you to overspend on PPC unless an increase will yield better ROI. We provide a transparent pricing model designed to ensure that we are driven to deliver against your objectives.