Episerver named Leader in Gartner Magic Quadrant for Web Content Management 2019

Posted by Rosie Stano
  • News
Gartner WCM 2019

Episerver have been acknowledged as a Leader in the 2019 Gartner Magic Quadrant for Web Content Management for the 5th year running. Highlighted as a visionary leader with strong momentum, the report praises Episerver's rapid time to value, ease of use, and simple pricing and scaling model for upper mid-market and enterprise organisations.


The annual Gartner report assesses the strengths and cautions of the 18 most important vendors for WCM to help digital, marketing and IT leaders select the most suitable WCM platform for their needs. Two core areas are measured: Ability to Execute which assesses areas such as product functionality and market responsiveness, and Completeness of Vision which covers aspects such as market understanding and innovation. 


“Episerver offers a broad product portfolio for content management, digital marketing and digital commerce, with packaging and bundling that is well aligned with typical customer use cases and maturity levels.” - Gartner, 2019


Commended for its mature cloud capability and personalisation competency, Episerver are one of the only vendors to see an improved position year-over-year, placing the leading digital experience platform as one of the top 4 vendors. While certain platforms have drifted backwards on vision due to poor customer experience and confusing subscription models, Gartner have ranked Episerver 3rd overall for Completeness of Vision and 4th overall for Ability to Execute. Now Episerver are closing the gap on Sitecore and Adobe and form a core component of an elite top four vendors, ever distancing themselves from the remaining 14 platforms assessed.


Gartner WCM 2019


Gartner report assessment of Episerver

  • Business focused outcomes with business-savvy packaging and bundling well-aligned with typical customer use cases and maturity levels, which contrasts with other vendors that offer confusing technology-driven packages.
  • Strong usability for both IT and business teams with a broad portfolio offering across content management, digital marketing and digital commerce.
  • Advanced experience management capabilities such as event triggering, AI-based personalisation and customer journey analytics that come as standard with all Episerver packages.
  • Simple, transparent and predictable pricing strategy that readily aligns to business metrics and appeals to large enterprises as well as growing mid-market organisations, making Episerver easy to do business with.
  • Capabilities ahead of its market share – considering Episerver’s strong ability to execute, further enhancements to brand awareness are needed to ensure the platform makes mid-market to enterprise level organisations’ re-platforming long and short lists - essentially, the vendor should be shouting more about the excellent customer business outcomes it provides!


Download the full report

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