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Optimizely has been named one of three Leaders in The Forrester New Wave™: Feature Management and Experimentation, Q2 2021.
The report assesses seven providers against their strength of current offering and strength of strategy, with Optimizely commended in both areas.
Forrester's 2021's report cites Optimizely's strengths in several areas. These include:
Forrester also assesses each vendor’s offering across ten key areas, from feature management to market approach. Each area is graded one of the following: differentiated, on par, needs improvement or no capability.
The Optimizely Full Stack platform was assessed as having capabilities in all ten areas, with differentiated capability in experimentation, audience targeting and vision, and on par capabilities in six further areas. Furthermore, only Optimizely and one other vendor were singled out for having a differentiated vision and experimentation offering.
Source: Forrester Research, Inc.
The report outlines:
The past year has seen the Optimizely (Episerver) platform go from strength to strength, with the company recently offering two new products - Optimizely Web and Optimizely Full Stack.
In addition, Optimizely has recently acquired Customer Data Platform, Zaius. This new acquisition bolsters Optimizely’s current CDP platform, and now enables marketers to deliver highly contextualized and personalised experiences, driven by data.