We are a leading Episerver consultancy and digital experience specialists and use our expertise to help brands deliver exceptional digital customer experiences and continuously improve their digital effectiveness.

Who We Are

For over 20 years, we've helped brands to improve their customer engagement and maximise customer value by continuously improving their website and digital commerce experience. We’re experts in working with financial services, commercial organisations and charities to achieve outstanding results for clients such as Metro Bank, Age UK, English Heritage and NSPCC.

What We Do

As digital technology specialists, we maximise your investment in Episerver to enable you to deliver customer-centric and personalised experiences at scale while improving overall operational efficiencies. Our framework for success spans across five core service categories: Strategy, Experience Design, Technology, Data & Insights and Digital Enablement & Support.

Our Technology

We’re a leading Episerver consultancy and are highly experienced in helping our clients get the most from the customer-centric digital experience platform and existing martech stack, holding numerous technology partnerships, certifications and accreditations. We’re proud to be an Episerver Gold Partner since 2007, in addition to holding Microsoft Gold Partner and Kentico Gold Partner status.

Our Awards

We were awarded Best Buying Experience, Best Lead Generation and Nurturing and The People's Vote at the 2019 Episerver Web Awards, and shortlisted in the remaining two categories. We're recognised as a Top 10 digital agency in 2019's Wirehive 100, and listed with the Financial Times as one of the UK’s Leading Management Consultants in both 2019 and 2018, and as a Top 50 Consulting Firm for IT Strategy and Digital Transformation in 2018.

Executive Team

Tim Parfitt

Tim Parfitt

Chief Executive Officer \ LinkedIn

Tim is Netcel’s Founder and CEO, leading a team of digital experts to transform the capabilities of ambitious companies. Passionate about the ongoing fusion of technology, marketing and creativity, Tim is listed in the BIMA Hot 100 and lectures on Technology Entrepreneurship on the UH MBA degree.

Becky Crouch

Becky Crouch

Chief Operating Officer \ LinkedIn

As Netcel’s COO, Becky is responsible for ensuring delivery of advanced digital technology solutions for clients and oversees the project management, business analysis and client support teams. Since joining in 2003, Becky has helped Netcel to grow into a team of over 35 talented digital experts.

Justin Masters

Justin Masters

Chief Technology Officer \ LinkedIn

Justin brings over 20 years’ experience developing leading edge business-focused technology solutions to his role as Netcel’s Chief Technology Officer. His pragmatic approach combines business and technology expertise to help organisations achieve their digital vision. Justin is a member of the exclusive Episerver Partner Inner Circle.

Associate Directors

Dom Graveson

Associate Director of Strategy \ LinkedIn

Dom is responsible for defining and growing the strategic design and digital transformation advisory function at Netcel, focusing on digital product centred design, organisational change, and innovation. He has 20 years' experience working with business leaders delivering major global programmes for organisations across a range of sectors, including Centrica, The Open University, Sky and Nedbank. 


Rob Varney

Associate Director of Design \ LinkedIn

Rob has built and led successful design agency teams for the last 15 years, and has delivered successful projects for Apple, Rolls-Royce, HSBC, Reckitt Benckiser and Shell. Rob’s area of expertise is in experience design, where research, business strategy and an iterative design process come together to create solutions that satisfy both business and user goals.


New Business & Client Services

Tom Denbigh

Tom Denbigh

Client Partnership Director \ LinkedIn

Tom has spent the last decade working with organisations to put users at the heart of their objectives. With particular expertise in platforms, personalisation and user experience, Tom works with brands to advise on how to get the best out of their marketing technology investments to deliver outstanding customer experiences. 

Dan Geoffrey

Dan Geoffrey

Client Partnership Director \ LinkedIn

As Client Partnership Director at Netcel, Dan’s role is to work with our clients to ensure the long term success of their digital estates. Working with a range of clients from diverse sectors his focus is on understanding, and helping to guide, their digital strategies to achieve their goals and ambitions, ensuring the delivery of both value and ROI.

Rosie Stano

Rosie Stano

Marketing & BD Manager \ LinkedIn

With experience across a broad range of sectors, Rosie understands the ambitions of Digital, Marketing and IT teams, and the unique challenges they face. As the initial point of contact for new business enquiries, she’ll ensure that businesses needs are addressed by experts in the Netcel team, to help brands become truly customer-centric.

Senior Technical & Project Management

Mark Ames

Mark Ames

Technical Director \ LinkedIn

With over 20 years’ experience in software development and online systems design, Mark assists the CTO in providing significant contribution to the definition and delivery of the technology strategy to support the growth and profitability of the business, ensuring that the technology function adds value and contributes to the strategic and commercial agenda of the business.

Jo Tanner

Jo Tanner

Head of Project Management & Support \ LinkedIn

With over 10 years’ experience in digital, Jo oversees teams of projects managers and support to implement robust project management processes and help deliver enterprise level business-focused digital solutions, delighting clients and giving them the confidence they are in safe hands.

Technology Partners

Episerver Premium Partner

As an Episerver Premium Partner since 2007, we use the digital experience platform to deliver personalised and individualised user experiences at scale.

As a Microsoft Gold Partner, we use Microsoft’s cutting edge Azure services to improve decision making and deliver more intelligent solutions, making your data work harder for you.

Kentico logo

We use our Gold Partner expertise to help you deliver outstanding digital customer experiences through optimising the all-in-one capabilities of the Kentico platform.

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