We combine a passion for delivering tangible business outcomes with a deep experience of best practice across digital strategy, design, data and technology.

Who We Are

We're a multi-award winning team of digital consultants and practitioners who are passionate about planning, creating and supporting websites and digital experiences that achieve measurable results.

What We Do

We deliver digital transformation to drive growth, deliver change and better connect with customers. To achieve this we work with client teams to develop highly-effective digital products and websites that align digital customer experience with business objectives.

Who We Work With

We work in close partnership with digital leaders and teams at leading brands across financial services, business and retail, government departments and not-for-profits.

Why We're Trusted

We're accredited as an Optimizely Platinum Partner, one of only two in the UK and a handful globally. We're listed on major frameworks and portals including Hellios FSQS, G-Cloud 12 and DOS 4. We're accredited under ISO 9001 and ISO 27001.

Key Contacts

Tim Parfitt

Tim Parfitt

Chief Executive Officer \ LinkedIn

Tim is Netcel’s Founder and CEO, leading a team of digital experts to transform the capabilities of ambitious companies. Passionate about the ongoing fusion of technology, marketing and creativity, Tim is listed in the BIMA Hot 100 and lectures on Technology Entrepreneurship on the UH MBA degree.

Becky Crouch

Becky Crouch

Chief Operating Officer \ LinkedIn

As Netcel’s COO, Becky is responsible for ensuring delivery of advanced digital technology solutions for clients and oversees the project management, business analysis and client support teams. Since joining in 2003, Becky has helped Netcel to grow into a team of over 35 talented digital experts.

Justin Masters

Justin Masters

Chief Technology Officer \ LinkedIn

Justin brings over 20 years’ experience developing leading edge business-focused technology solutions to his role as Netcel’s Chief Technology Officer. His pragmatic approach combines business and technology expertise to help organisations achieve their digital vision. Justin is a member of the exclusive Episerver Partner Inner Circle.

Dom Graveson

Dom Graveson

Director of Strategy \ LinkedIn

Dom is responsible for defining and growing the strategic design and digital transformation advisory function at Netcel, focusing on digital product centred design, organisational change, and innovation. He has 20 years' experience working with business leaders delivering major global programmes for organisations across a range of sectors, including Centrica, The Open University, Sky and Nedbank. 


Rob Varney

Rob Varney

Associate Director of Design \ LinkedIn

Rob has built and led successful design agency teams for the last 15 years, and has delivered successful projects for Apple, Rolls-Royce, HSBC, Reckitt Benckiser and Shell. Rob’s area of expertise is in experience design, where research, business strategy and an iterative design process come together to create solutions that satisfy both business and user goals.


Tom Denbigh

Tom Denbigh

Commercial Director \ LinkedIn

Tom has spent the last decade working with organisations to put users at the heart of their objectives. With particular expertise in platforms, personalisation and user experience, Tom works with brands to advise on how to get the best out of their marketing technology investments to deliver outstanding customer experiences. 

Dan Geoffrey

Dan Geoffrey

Client Partnership Director \ LinkedIn

As Client Partnership Director at Netcel, Dan’s role is to work with our clients to ensure the long term success of their digital estates. Working with a range of clients from diverse sectors his focus is on understanding, and helping to guide, their digital strategies to achieve their goals and ambitions, ensuring the delivery of both value and ROI.

Mark Ames

Mark Ames

Technical Director \ LinkedIn

With over 20 years’ experience in software development and online systems design, Mark assists the CTO in providing significant contribution to the definition and delivery of the technology strategy to support the growth and profitability of the business, ensuring that the technology function adds value and contributes to the strategic and commercial agenda of the business.

Jo Tanner

Jo Tanner

Head of Project Management & Support \ LinkedIn

With over 10 years’ experience in digital, Jo oversees teams of projects managers and support to implement robust project management processes and help deliver enterprise level business-focused digital solutions, delighting clients and giving them the confidence they are in safe hands.

Sam Barrow

Marketing Director \ LinkedIn

Sam is an experienced CIM qualified B2B marketing leader with a proven track record of defining and delivering successful marketing strategies. Combining creativity with best practice, she enjoys working strategically, driving implementation and working closely with commercial teams to create aligned, multi-channel marketing initiatives that deliver sales pipeline, ROI and business objectives.

Technology Partners

Episerver Platinum Partner

As the UK's leading Optimizely (Episerver) Partner, we use the digital experience platform to deliver personalised and individualised experiences at scale for your users.

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As a Microsoft Gold Partner, we use Microsoft’s cutting edge Azure services to improve decision making and deliver more intelligent solutions, making your data work harder for you.


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