Event: Making AI-driven personalisation work in the real world

Posted by Rosie Stano
  • Events
  • Episerver
Personalisation event

Join us for our digital breakfast seminar on 24 October to understand how to apply AI-driven personalisation to your digital experience and what the future of AI holds

 

Ready – Steady – Go! 

 

Did you know that 96% of digital marketers believe that personalisation can positively advance customer relationships, but 38% of companies are yet to implement website personalisation?

If you’re one of the 38% or if you’re looking for more guidance as to how you can optimise your digital experience, join us for our free breakfast seminar.

Following the success of our June breakfast briefing, we’ll be delving into the ‘real world' application of AI-driven personalisation as well as exploring the future of AI.

 

Ready – James Scott, Netcel’s Chief Strategy Officer, will share his knowledge on the foundations you need to have in place before implementing AI-driven personalisation.

 

Steady – Episerver’s Joey Moore and Greg Moore will demonstrate the day-to-day application of the technology, how you can use it and what results you can expect to achieve.

 

Go! – Blay Whitby, lecturer at the University of Sussex and Imperial College London, will inspire you with his thoughts on the future of artificial intelligence.

 

Not to be missed if you’re a brand side digital marketer looking to future proof your digital strategies and enrich your online experience.

 

Agenda

8:00: Meet & greet with coffee, tea and breakfast 
8:30: Expert speakers, followed by a panel discussion and Q&A 
9:30 - 10:00: Networking and close

 

Speaker bios


James Scott, Chief Strategy Officer, Netcel

James has enjoyed a successful career in digital for over 20 years and brings this sizeable experience to the role of Chief Strategy Officer at Netcel. He is passionate about defining business ambition, directing research to shape a compelling vision for the future and inform winning strategies to connect the dots. James regularly contributes to Netcel's online blog and you can read some of his views here.

 

Joey Moore, Head of Product Marketing, Episerver

Joey has spent the last decade working with organisations from all around the globe to advance their digital maturity. With particular specialisms in platforms, personalisation and user experience, Joey understands what it takes for organisations to be successful in this rapidly evolving landscape. Joey recently featured on Netcel's September personalisation webinar.

 

Greg Moore, Product Strategist, Episerver

Internationally experienced in the digital and technology industries, Greg is a Product Strategist and trusted expert for Episerver’s Customer Experience solutions. He helps companies to devise strategies that improve their customer experience and increase lifetime value.

 

Dr. Blay Whitby, Philosopher, Educator & Technological Ethicist

Technology ethicist for the EU, AI and robotics expert and acclaimed academic at the University of Sussex and Imperial College London, Dr. Whitby has published numerous works debating the ethical dilemmas posed by new technology in social and domestic settings. Concerned with the social impact of new and emerging technologies, Dr. Whitby's work has done much to increase informed debate on ethical dilemmas posed by new technology in social and domestic settings. He has published three books on the impacts of AI and is a member of the Ethics Group of BCS, The Chartered Institute of IT and an ethical advisor to The Royal Academy of Engineering.

  

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