A Value First Approach: The Optimizely platform as an enabler
If you apply this to the context of delivering your digital goals, you can test out your hypotheses and measure these as leading metrics, while your lagging metrics might take longer to indicate change. Experimentation is a powerful way of testing these hypotheses in rapid cadence, enabling you to demonstrate value fast, often in a matter of weeks, and generate some positive stories to engage and inspire support for your digital programme.