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Optimizely (Episerver) has been named a Leader in The Forrester Wave™: Agile Content Management Systems, Q1 2021.
The report assesses 15 CMS vendors against their strength of current offering and strength of strategy, with Optimizely (Episerver) commended in both areas.
2021's report cites Optimizely's strengths in several areas. These include:
Forrester note that Optimizely is a good fit for midmarket and enterprise clients in retail, financial services, and technology.
The past year has seen the Optimizely (Episerver) platform go from strength to strength, with the company recently offering two new products - Optimizely Web and Optimizely Full Stack.
In addition, Optimizely has recently acquired Customer Data Platform, Zaius. This new acquisition bolsters Optimizely’s current CDP platform, and now enables marketers to deliver highly contextualized and personalised experiences, driven by data.
The report outlines: