About Netcel Skip to main content

About Netcel

We help businesses to maximise the value and impact of Optimizely.

Talk to the experts
Team smiling and working in office

A partnership for digital excellence.

We exist to solve complex challenges through intelligent digital products. We are driven by digital success - whatever that means to you. Working together, we help you to discover, create and continuously improve your digital products and deliver digital experiences that your customers love.

Things we believe in
  • Analytics Icon

    Insight driven design.

    We apply data to drive evidence led decisions, that deliver better experiences.

  • House Icon

    Building the right things right.

    We place as much importance on understanding the problem as we do on finding the best solution.

  • Up arrow Icon

    Outcomes over outputs.

    We measure success based on the results we deliver.

  • Trusted partnerships icon

    Trusted partnerships.

    We see ourselves as a partner in your long term digital success.

The right approach for creating your first-class digital product

Our proven process helps to mitigate risk along the way, testing and learning to rapidly build and optimise intelligent digital products and experiences.

Book a consultation


Working with the market leading technology partners
  • Optimizely Platinum Partner

    As the UK's leading Optimizely Partner, we use the digital experience platform to deliver connected and personalised experiences at scale for your users.

  • Microsoft Gold Partner

    As a Microsoft Gold Partner, we use Microsoft’s cutting edge Azure services to improve decision making and deliver more intelligent solutions, making your data work harder for you.

Netcel team wearing Samaritans t-shirts

Passionate about supporting good causes.

Every 10 seconds, Samaritans respond to a call for help. Stop and think about that for a moment..... We did and that is why Netcel are proud to be supporting Samaritans as our company charity this year.

Read about our fundraising efforts

Committed to a sustainable future.

As part of our Environmental Social and Governance (ESG) plan we seek to minimize the environmental impact of our activities. We have committed to measuring, managing and reporting our GHG Emissions. 

 We are making individual pledges to make changes to our working and social lives to reduce our environmental impact and committed to actively support good causes through charitable fundraising and volunteering.

Learn more 


Meet some of our team
  • Headshot of CEO at Netcel, Tim Parfitt

    Tim Parfitt

    Chief Executive Officer

    Tim is Netcel’s Founder and CEO, leading a team of digital experts to transform the capabilities of ambitious companies. Passionate about the ongoing fusion of technology, marketing and creativity, Tim is listed in the BIMA Hot 100 and lectures on Technology Entrepreneurship on the UH MBA degree.

    View linked in profile
  • COO at Netcel - Becky Crouch

    Becky Crouch

    Chief Operating Officer

    As Netcel’s COO, Becky is responsible for ensuring delivery of advanced digital technology solutions for clients and oversees the project management, business analysis and client support teams. Since joining in 2003, Becky has helped Netcel to grow into a team of over 35 talented digital experts.

    View linked in profile
  • Justin Masters - CTO - Netcel

    Justin Masters

    Chief Technology Officer

    As an Optimizely Most Valued Professional (OMVP) he is part of an exclusive group of respected experts in the platform. An advocate of “building the right things right” and combining his extensive experience, technical knowledge and strategic thinking to ensure our clients realise their digital vision. Justin is a member of the exclusive Optimizely Partner Inner Circle.

    View linked in profile
  • Head shot of Dom Graveson - Director of Strategy & Experience

    Dom Graveson

    Director of Strategy & Experience

    Dom is responsible for defining and growing the strategic design and digital transformation advisory function at Netcel, focusing on digital product centred design, organisational change, and innovation. He has 20 years' experience working with business leaders delivering major global programmes for organisations across a range of sectors, including Centrica, The Open University, Sky and Nedbank.

    View linked in profile
  • Headshot of Jo Tanner - Delivery Director at Netcel

    Jo Tanner

    Delivery Director

    With over 10 years’ experience in digital, Jo oversees teams of project managers and support to implement robust project management processes and help deliver enterprise level business-focused digital solutions, delighting clients and giving them the confidence they are in safe hands.

    View linked in profile
  • Headshot of Tom Denbigh - Commercial Director - Netcel

    Tom Denbigh

    Commercial Director

    Tom has spent the last decade working with organisations to put users at the heart of their objectives. With particular expertise in platforms, personalisation and user experience, Tom works with brands to advise on how to get the best out of their marketing technology investments to deliver outstanding customer experiences.

    View linked in profile
  • Headshot of Mark Ames - Technical Director at Netcel

    Mark Ames

    Technical Director

    With over 20 years’ experience in software development and online systems design, Mark assists the CTO in providing significant contribution to the definition and delivery of the technology strategy to support the growth and profitability of the business, ensuring that the technology function adds value and contributes to the strategic and commercial agenda of the business.

    View linked in profile
  • Head shot of Phil Heywood - Head of Design - Netcel

    Phil Heywood

    Head of Design

    Phil has over 20 years’ experience leading digital design for successful agencies, and helping clients create and improve their digital products. With a passion for Lean digital product approaches and innovation, his experience ranges across the charity, professional services, education, and government sectors.

    View linked in profile
  • Headshot of Allyn Thomas - Lead Front End Developer - Netcel.jpg

    Allyn Thomas

    Lead Front End Developer

    Starting his career in animation, via Flash games and finally onto the web, Allyn has spent over 15 years building engaging experiences for audiences of all different shapes and sizes. At Netcel he leads the front-end development team to make sure we're putting performance and accessibility at the core of everything we produce for our clients and their audiences.

    View linked in profile
Headshot of Minesh Shah - Solutions Architect at Netcel

Minesh Shah

Solutions Architect

Minesh has over 15 years’ experience in development and implementation strategies. As a OMVP and Platinum level Optimizely Subject Matter Expert he has a deep understanding of the Optimizely Product suite and can assist in architecting and implementing digital solutions. Since joining Netcel in 2007 his skill set and knowledge has developed on the same ambitious trajectory as the companies.

View linked in profile
Headshot of Jim Schilling - Head of DevOps & IT at Netcel

Jim Schilling

Head of DevOps, IT & InfoSec

With 20 years’ experience managing and maintaining IT systems, Jim ensures that all our Information Security policies are implemented to the highest standards. He works closely with our development team to ensure we use a modern, secure deployment pipeline for all our clients, as well as promoting the latest advancements to keep Netcel at the forefront of technology.

View linked in profile

We'd love to hear from you

Get in touch