Read the latest news and insights from our team, partners and clients.
On the 10th of November, three members of our team went back to school for the day to volunteer for BIMA Digital Day, at Parmiter’s School. Phil, Head of Design, Allyn, Lead Front End Developer and Pedro, Junior Front End Developer.
This is the first in a series of short articles discussing a collection of UI components that may be perceived as trivial, but they happen to be very significant. In my experience and when working with other designers, the footer always seems to be one of the last components to be designed. So much UX and UI time is spent on the header, search and navigation along with other high priority content, that the footer can get overlooked. It’s important to get the footer correct.
It is always gratifying to win an award, but as one our team so eloquently put it, “some awards are more worth winning than others”. And this is definitely one of those - to be winners of the Optimizely Customers’ Choice Partner of the Year Award is a fantastic endorsement!
This is the second part in a series where we'll be looking at the role design plays in creating digital experiences that have a positive impact on both business and customer. A phrase we're all familiar with is "Familiarity breeds contempt". Meanwhile, a mantra for product design is "Don't make me think", taken from the title of Steve Krug's excellent book. Together, those two phrases contradict. But when designing a digital experience intended to surprise, delight and empower people, we must balance the new with the familiar.
Netcel are committed to creating accessible digital solutions for our clients and supporting Purple Tuesday is one way of keeping accessibility at the heart of our design practice.
Here at Netcel, we are incredibly proud of our great team. To celebrate that team, we are interviewing different people across the business in our blog series ‘In the Spotlight’ to find out more about them and their journey with Netcel. Next up ‘In the Spotlight’ is Chief Technology Officer, Justin Masters...
As with designing any UX experience, building great B2B commerce experiences comes down to understanding the needs of the user: their motivations, needs and context. Unpicking their mental models and their jobs to be done are central to this. It’s like a colleague said to me, 'B2B is like B2C, only more so'.
For anyone doing something creative, the most exciting point is often at the beginning, when it's just you and a blank canvas. The possibilities are infinite, and the end result is waiting to be discovered. Projects for personal enjoyment or emotional expression allow you to have happy little accidents, but when creating a product that has a specific purpose, the approach has to be much more considered. We must know what the end result needs to be, and how design can help get us there.
The B2B buying landscape has changed dramatically in the last decade, a transformation accelerated by the Covid-19 pandemic, and proving to have a sustained impact on buying behaviour. To successfully navigate this evolution in B2B buying, businesses need to shift their focus to digital sales channels and elevate the digital experiences that now form a crucial part of the sales process.
Netcel is committed to the highest standard of information and cyber security and as part of our ongoing activity to ensure maximum protection, we have now added Cyber Essential Certification to our security accreditations.
We don’t need to establish whether data is important. This is a given and has been for a long time. It’s firmly understood that data, the right data, can provide a clear view of the past that we can identify learnings from and, in some ways, predict what might happen in the future.
Netcel are delighted to announce our digital project partnership with AF Group, the largest cooperative farm input buying group in the UK.
On June 15th, 2022, Microsoft is retiring its Internet Explorer browser, the once dominant market force that you now use to download a better browser. This is a big step in the web and for us at Netcel, so we had a little send off in the office for our least favourite browser.
Over the past two decades, digital has proved itself to be the theatre for the most exciting, innovative and disruptive commercial and social initiatives to impact how we shop, connect, build relationships, become more efficient and grow our businesses. This report has been designed to take the temperature of where we stand in 2022, after many years of discussing the concept of digital transformation as a strategic goal to enable these benefits.
Over the past few years, behind the scenes at Netcel we’ve been evolving. Outside of Netcel a few people have noticed. But most have not… until now. So for those that hadn’t, here’s a short summary of how Netcel has evolved, why, and what happens next.
It is easy to state 'being data driven' as an objective - but its not always so easy to articulate what this will actually mean.
To mark International Women’s Day, we are celebrating women in Digital & Technology.
To celebrate our team, we are launching a new ‘In the Spotlight’ blog series, where we will interview different people from across the business to find out more about them and their journey with Netcel.
The words unprecedented, pandemic, social distancing, pivot, virtual and even a new verb ‘to Zoom’ - are now embedded in our parlance as we find ourselves in a ‘new normal’. But what has been the impact of the Covid pandemic and changing expectations and behaviours of consumers and on the adoption of marketing technology?
Netcel were delighted to be presenting at the recent Financial Services Forum event, The Tech Driven Customer Journey, with our partner Optimizely. With two great presenters - Joey Moore Senior Product Director from Optimizely and Dom Graveson, Strategy and Design Director at Netcel, it was always going to be an engaging and insight packed presentation.
Netcel are delighted and honoured to be named as the winner of the DXP Partner of the Year Award (UK/IE) at the Optimizely 2021 Partner Awards! The DXP Partner of the Year category focuses on the adoption of the Optimizely Digital Experience Platform (DXP) through solution partners.
It is always gratifying when a respected, independent group of subject matter experts and researchers validate something that you already know to be true. And this is where I find myself having read the latest Forrester Wave™ Digital Experience Platforms, Q3 2021 report which was published at the end of July.
On the 10th of November, our Lead Front End Developer, Allyn Thomas and our Marketing Executive, Lorna Johnson, went back to school for the day to volunteer for BIMA Digital Day, at Sir John Lawes school in Hertfordshire.
Optimizely (Episerver) has been named a Leader in The Forrester New Wave™: Feature Management and Experimentation, Q2 2021. Read on to find out how to download your complimentary copy of the report and helpful guide for digital product owners looking to invest in an experimentation platform.
Optimizely (Episerver) recently acquired Zaius, the leading activated customer data platform (CDP). But what is a CDP? And what does this mean to those already using Optimizely (Episerver) user, or considering using it in the future? Netcel's CTO, Justin Masters, explores how Zaius can enable you to create hyper-personalised experience for your customers.
Optimizely (Episerver) has been named a Leader in The Forrester Wave™: Agile Content Management Systems, Q1 2021. Read on to find out how to download your complimentary copy of the report and helpful guide for digital product owners looking to migrate to a new CMS.
Gartner has recognised Episerver (Optimizely) as a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP). We explore the strengths of Episerver (Optimizely), and share why we believe it should make the shortlist of enterprises and mid-markets looking to re-platform.