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E Book - The Art and Science of Experience Design

Phil Heywood

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If there's one thing we can agree on it's that, when it come to design, everyone has an opinion. We can't help it.

There will always be that first impression, the emotional response, that keeps us interested or drives us away. If the design is for something that it meant to be used, that first impression is superseded by a second: does it work? Then a third: is it helpful? And a fourth: Is it easy? For product designers, creating these impressions is what we get out of bed for in the morning.

As someone whose business depends on that product, it's everything. This book covers three ways you can design digital experience that deliver the outcomes you're looking for.

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