Content management is king
This seems an appropriate subject in the midst of the Coronation festivities! What brought this to my mind was seeing that two of our valued clients in the legal sector, Farrer & Co and Charles Russell Speechlys, have been confirmed in the top spots in the latest website ranking growth stats from #Digital100.
The Digital100 ranks top UK law firms for their digital marketing – across website, social media presence, and other digital marketing effort - and assigns a score based on key metrics such as website traffic, engagement, and search engine optimization. The website growth ranking specifically measures the year-on-year increase in website traffic for each firm's website, highlighting their ability to attract and retain visitors.
Attention and retention being the crowning glory of digital product performance, achieving the top spots for ranking growth is testament to their increasing digital marketing success, combining great marketing teams and utilising best in class Optimizely Content Management System (CMS) to optimise their web content and driving these fantastic ranking results.
The platform is intuitive and easy to use, even for non-technical users and offers a wide range of built-in features, including digital asset management, personalisation, and A/B testing, making it an ideal solution for optimising digital content management.
Using Optimizely CMS to effectively optimise their website content, ensures that it is relevant, engaging, and valuable to their target audience – and driving these improvements in website ranking and visibility on search engine results pages.
We are thrilled to see our clients websites are achieving these great results for ranking and being recognised in the Digital100 and are proud to partner with them to deliver high-performing and high-ranking websites. Congrats to all of the teams involved.
Talk to us if you want to explore how you can optimise content management for attention and retention.