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Discussion with: Optimizely

From AI ambition to action

AI Agents and Digital Marketing Operations

The future is now: AI Agents in Action

Discover how AI agents are unlocking new levels of efficiency, engagement, and innovation. In this 45-minute session, we explore the game-changing capabilities of Optimizely’s Opal v2 — from boosting customer engagement to streamlining internal processes.

Watch now for expert insights, real-world examples, and practical demos that show how to put AI agents to work in your organisation. You'll come away with clear, actionable strategies and a glimpse into the future of agent-powered digital experiences.

 

Watch On-Demand

Join us to explore:

  • What AI agents are and why they matter – Understand the core concepts, types of agents, and their strategic role in digital transformation.
  • How to drive real results – Explore real-world use cases improving customer experiences and operational efficiency.
  • What’s new in Opal v2 – See how Optimizely’s latest innovation powers intelligent automation across your digital ecosystem.
  • Where to start with AI in your business – Identify high-impact opportunities and get a practical framework to begin your AI journey.

Who should attend?

  • Digital and IT leaders aiming to future-proof their business processes with AI.
  • Teams focused on improving both customer-facing and internal operations through AI.
  • Innovators interested in understanding the long-term implications of AI agent communication.
  • Organisations using or planning to use Optimizely for digital experience management
Leading the discussion

  • Dom Graveson

    Strategy Director, Netcel

  • Justin Masters

    Chief Technology Officer, Netcel

  • Simon Chapman

    VP, Enablement, Optimizely

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