Making Sense of AI Generative Search Overviews Skip to main content

Online 30-min webinar | 18 September | 12:00

Making sense of AI generative search

Fewer visits, better leads?

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AI-powered search results including Google AI Overviews and ChatGPT are impacting the way people discover and consume content on your website. Content relevance is shifting from ranking high in a list of links to being the authoritative source in the eyes of AI.

Digital teams are seeing the impact of declining traffic and new browsing behaviours shaped by AI tools.

In this 30-minute briefing, we’ll tackle key questions:
- How will your sector be impacted?
- How should you respond?
- Could falling traffic actually mean better qualified leads?
- What practical steps should you take now?

Register now >

Join us to explore:

What’s changing and why it matters
Explore how Google AI search and ChatGPT are reshaping discovery and browsing—and what it means for your brand.

Sector-specific impacts
From professional services to e-commerce and travel, see how AI is altering traffic patterns and lead quality.

Rethinking traffic and value
Learn why fewer visits might mean better leads—and how to measure what really matters.

Strategic response
Discover Netcel’s Audit – Mitigate – Improve approach and how Optimizely’s CMS updates support AI-readiness.

Practical next steps
Leave with a clear action plan to protect visibility, improve conversions, and future-proof your digital strategy.

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Who should attend?

This session is ideal for anyone responsible for:

  • Driving digital visibility and growth
  • Shaping marketing and customer experience strategies
  • Turning digital investments into measurable outcomes
  • Preparing teams and platforms for the impact of AI search
Register now
Leading the discussion

  • Dom Graveson

    Strategy Director, Netcel

  • Justin Masters

    Chief Technology Officer, Netcel

Get ahead of the AI search curve

Register to join
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