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Online event | 22 Oct | 12:00

Content in crisis?

How to regain control in the age of AI

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Too much content, too many formats, too little process.

Right now, many marketing teams are struggling with challenges across the content lifecycle: legacy processes, email chains, and endless reworks are slowing everything down, while AI generated content from competitors is making is harder to be heard in the crowd and challenging content ROI.  

This session will show you how content operations can support your content production lifecycle - to work smarter, stay adaptive, and make AI an asset rather than a headache.

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Guest Speaker: Sandra Vollrath

As a Marketing Ops & Martech Expert, Sandra brings over 20 years’ experience in marketing operations, systems, and strategy across B2B tech and high-growth brands.

What we'll cover:

  • Content in crisis

    Challenge

    Content has reached breaking point, with volumes multiplying faster than teams can manage and AI adding more noise than clarity. Dom will explain the challenges and opportunities, and why adaptability and evidence-led decisions are essential to stay ahead. 

  • How CMP enables content ops

    Solution

    See how CMP can help you take control of content strategy, from lifecycle and personalisation, to governance and reporting. Learn how you can start small and prove real value. 

  • Making content ops work in reality

    Best practice

    Why CMP implementations often fail without the right groundwork and what you can do differently. Sandra will talk about the team structures, processes, and adoption strategies that turn theory into practice.

     

Key takeaways

Attendees will walk away with:

  • A clear understanding of the “content inferno” and why it's urgent to act.
  • Real-world guidance for CMP adoption success.
  • Practical low-barrier steps you van put into action straight away
  • A  simple scorecard to help you benchmark where your content ops really stand right now.
  • Insight into how Optimizely CMP can streamline and elevate marketing workflows.

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Who should attend?

  • Marketing and digital leaders looking to bring order to content chaos
  • Content managers overwhelmed by requests and deadlines
  • Teams already using CMP but struggling with adoption
  • Organisations stuck with manual workflows who need to scale
Register now
Leading the discussion

  • Dom Graveson

    Strategy Director, Netcel

  • Justin Masters

    Chief Technology Officer, Netcel

  • Sandra Vollrath-Evans

    Marketing Operations & Martech Expert

Discover practical Content Operations strategies to bring order, efficiency, and agility to your content.

Register to join
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