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Co-hosted by Netcel and Optimizely

Future Ready Forum: From AI pilots to Enterprise impact

An invitation-only dinner for senior digital leaders navigating the next phase of AI adoption.

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Future Ready Forum dinner: moving beyond AI pilots

🍽 Private dinner discussion📍 London 🕔 14 May, 18:30PM

The Future Ready Forum is an invitation-only peer network for senior digital leaders navigating change across marketing, digital experience, and technology.

This dinner, part of the series, focuses specifically on the realities of AI adoption in modern organisations.

Featuring insight from Simon Ellis, Head of AI Transformation at Pets at Home, the evening addresses a challenge many organisations face: how to move AI beyond pilots and into enterprise‑ready programmes that deliver real value.

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AI adoption is accelerating — yet most organisations remain stuck in pilot programs.

  • 94%

    of leaders say AI is critical to business success over the next five years

    (Deloitte)

  • 80%

    of organisations remain stuck in pilot

    (Gartner)

  • 8%

    of marketers consider themselves advanced with AI

    (ACAM)

Guest speaker

Hear from Simon Ellis, Head of AI Transformation & Enterprise Architecture at Pets at Home

Simon leads the AI transformation programme at Pets at Home -  one of the few organisations globally deploying AI agents across multiple business areas.

Drawing on this experience, He will share practical lessons from Pets at Home’s AI journey, moving from early experimentation to scalable, enterprise-ready AI programmes embedded into daily operations.

What to expect from the evening

Each event is designed for meaningful, peer-to-peer conversation, focusing on real challenges, real experiences, and practical next steps. With a small, curated group, every voice is heard, creating a trusted environment for open discussion and shared learning.

The evening includes:

  • A hosted private dinner with a curated group of senior digital leaders
  • A short opening perspective from Simon Ellis to spark discussion
  • Open conversation around shared AI challenges and opportunities
  • Peer-to-peer insights from leaders navigating similar transformation journeys
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Who should attend

This dinner is designed for senior leaders responsible for driving digital progress and facing real decisions about how AI fits into their organisation today - and what it will take to scale successfully.

Particularly relevant for leaders across:

  • Marketing
  • Digital experience and product
  • Technology
  • Transformation and change
Register now

Seats are limited - don’t miss your chance to join the conversation.

Register your interest