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Webinar | 12pm | 26 November

The Opal AI Advantage

How to deliver measurable value with Optimizely Opal across Marketing Operations

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Optimizely’s Opal AI promises faster content workflows, smarter targeting, and better insights - but what does that look like in practice?

Embedded throughout the Optimizely stack, Opal offers integrated features and context that generic AI can’t match. 

This webinar will help you identify the use cases where Opal AI has greatest measurable impact and show you how to introduce it in a risk managed way that engages and inspires your colleagues.

If you’ve received Opal credits or are exploring AI within Optimizely, this is your roadmap to practical, measurable value.

What You’ll Learn 

  • Why Opal vs. other AI platforms: Understand what makes Opal different - and why it’s built for marketing teams. 
  • Where Opal may be relevant: Help you begin to identify practical, real-world use cases for fast impact 
  • How to prove value quickly. Learn how to integrate Opal into and alongside existing workflows, validate output quality, and measure real world ROI. 
  • Agent Orchestration: From ready-made to custom-built AI agents, discover how to orchestrate workflows without writing a single line of code. 
  • BonusAttendees get access to a free Opal Impact Audit with Netcel - identify quick wins and build a proof-of-value roadmap. 

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Who should attend?

This session is ideal for:

  • Optimizely Customers looking to unlock the value of Opal AI 
  • Marketing Leaders introducing and evaluating AI within marketing operations 

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Learn how to turn your AI ambition into measurable results with Optimizely Opal.

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