Live Webinar | Thursday 26 March 2026
You’ve heard what Opal can do. Now see how it actually works in real-world scenarios, from day-to-day content tasks through to advanced automation.
You’ve heard about the power of Optimizely’s Opal, but you don’t clearly understand how to use it in real workflows or where to start – sound familiar? You’re not alone.
This session focuses on practical implementation. Through real-world scenarios, we’ll demonstrate how Opal supports marketing and content workflows. You’ll see how coordinated agents can help your team to reduce rework and accelerate campaign delivery.
Our award-winning Virtual Focus Group will simulate audience personas and gather feedback on your content and messaging before it goes live - then feed outputs directly into campaigns to improve engagement and relevance.
From generating A/B test ideas to launching experiments and tracking results, see how agents support the full experimentation lifecycle within connected workflows.
Let agents propose A/B test hypotheses at scale, cutting manual work and helping your team move quickly from insight to action.
Opal agents gather and summarise data across systems, so you can create fast, understandable insights that are ready to share - without drowning in technical details.
Use agents to improve SEO, GEO, and AEO content, helping your campaigns reach the right audiences and perform better in search results.
See how agents work within real workflows - taking inputs and producing outputs that flow into your CMS, CMP, or experimentation tools - so work happens faster and more seamlessly.
This session is ideal for:
