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Opticon insights into action - A peer roundtable

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  • Fewer visits, better leads? Making sense of AI search shifts

    Digital discovery is going through another big shake-up — and this time, it’s being driven not by an algorithm tweak, but by a fundamental change in how people (and AI) search, decide, and act.

  • AI Agents and why they matter for marketing optimisation

    It seems that everyone is talking about AI these days. The conversation is loud, ambitious, and often a little overwhelming. But beneath all the noise, there’s a much quieter truth emerging—AI can be both a manageable and a positive opportunity if approached in the right way

  • Latest research: Bridging the Digital Execution Gap

    The Bridging the Digital Execution Gap report draws on the experience of more than 350 Digital Leaders. This research looks at the challenges that typically hold organisations back as well as addressing how the successful ones are keeping pace with evolving customer expectations, constantly evolving technology advancements, and a dynamic economic landscape.