The Next Shift in Digital Experienc Skip to main content

Live webinar | 29 September 26

The next shift in digital experience

What happens when AI understands intent, shapes decisions and acts before customers reach your brand?

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Customers are already changing their behaviour

51% of UK adults now use AI search to find products, services and advice.

Traditional search journeys are being disrupted. As AI increasingly mediates discovery and recommendation, organisations need to rethink how they remain visible, trusted and relevant.

Join us on 30 September to explore what this shift means for digital leaders.

Apple's evolving vision for Siri signals a broader change in digital experience.As AI moves closer to the customer, it is increasingly shaping discovery, recommendations and decisions before users ever reach a brand's website.

This session explores how AI-led customer journeys are reshaping digital strategy, and what digital, product and experience leaders should be doing now to prepare.

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What we'll explore

  • How AI is changing customer discovery

    Understand how AI interprets intent and influences decisions before customers visit your website.

  • What happens when customers never visit your website?

    Explore the impact of AI-assisted discovery on traditional digital journeys.

  • Building an AI-ready digital estate

    Learn how content, services and data need to evolve to remain visible and useful.

  • Practical implications for digital leaders

    What should digital, product and customer experience leaders be doing now?

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Led by industry experts

  • Justin Masters

    CTO, Netcel

  • Phil Heywood

    Head of Experience, Netcel

What you'll take away

  • Understand how AI is changing customer discovery and decision-making
  • Explore what an AI-ready digital estate looks like
  • Learn how content, experience and data strategies need to evolve
  • Identify practical actions your organisation can take today

 

Is this webinar for you?

Join us if you're asking questions such as:

  • How will AI change the way customers discover our brand?
  • What role will websites play in an AI-mediated customer journey?
  • How should our content, data and digital experience evolve?
  • What should we be doing now to stay visible, relevant and competitive?

 

If AI becomes the gateway to your brand, what does your digital estate need to become?

Explore what’s next