Bridging the Digital Skills Gap with BIMA Digital Day

On 12 November, Netcel continued its commitment to developing digital skills in young people by taking part in BIMA Digital Day 2025. Lead Front End Developer Allyn Thomas hosted the day for the fifth year, supported by Senior Front End Developer Wesley Moore and Marketing & Sales Graduate Ryan Connor, at Parmiter’s School in Garston. Together, the team delivered a thought-provoking workshop designed to spark curiosity and enthusiasm for the digital sector. 

What is BIMA Digital Day? 

Created by the British Interactive Media Association (BIMA), Digital Day brings together more than 70 digital consultancies with around 3,000 secondary school students each year. Through hands-on, creative workshops, the initiative introduces 11–16-year-olds to the fast-moving world of digital careers - aiming to inspire interest and empower students to imagine their future in tech. 

I keep coming back for BIMA Day because I'm always energised by the new ideas, enthusiasm and dedication the students have for their ideas. They continue to adapt to the possibilities of digital, and aren't constrained by pre conceived ideas of how tech or the world currently is, only how they can make something better. 

Digital Challenges for 2025 

Students were invited to select a brief from two leading global brands: 

• HelloFresh – Reimagine the HelloFresh box and delivery experience, making it more personalised, surprising, or interactive using technology. 
• Aston Martin – Develop a bold idea that makes the launch of Aston Martin’s new car unforgettable, both online and in real life. 

As a digital- and AI-native generation, students quickly began exploring ideas involving renewable materials, augmented reality, and accessibility features - choosing their brief and organisation autonomously. 

The Netcel team provided guiderails throughout the day to give students a realistic “agency” experience, focusing on three pillars: 

• Innovation - Thinking beyond the norms. What could be the next revolutionary idea in their chosen industry? 
• Resourcefulness - How can existing platforms or channels be leveraged to strengthen their solution? 
• Practicality - Returning to the brief at each stage. Does the idea solve the client’s challenge? Is it feasible? 

Closing of the Day

To close the day, each group presented their concepts to a panel of Netcel team members and school staff. The winning group’s idea has now been submitted to the national competition, giving students the chance to win individual prizes and £500 for their school. 

Planning for the Future 

Netcel’s passion for BIMA Digital Day remains strong, and the team’s commitment to inspiring the next generation of digital talent continues to grow. The day offers today’s digital professionals an opportunity to give back and help shape the innovators of tomorrow. 

To learn more about BIMA Digital Day and how you can support this important initiative, visit the BIMA website and help us inspire the next generation of digital thinkers.