Turn the end of Kentico 13 support into a catalyst for smarter digital experiences with Optimizely.
For organisations still running on the platform, this marks an important decision point. Once support ends, security updates, bug fixes and vendor support will no longer be available - increasing risk and placing greater responsibility on internal teams.
For many organisations, this is the right moment to reassess their CMS and wider digital platform strategy, and ensure it’s fit for what comes next.
For organisations with complex digital estates, regulated environments or growth ambitions, continuing on an unsupported platform is rarely sustainable.
Choosing to stay on Kentico means a significant rebuild rather than a simple upgrade. Core functionality must be redeveloped, content migrated, and integrations reconfigured — a resource-intensive process. While it maintains familiarity, this approach does not modernise your platform or simplify future innovation.
Optimizely offers an AI-enabled Digital Experience Platform designed for growth, personalisation, and continuous optimisation. Migration is smoother, with a platform built to support innovation from the start. Teams gain composable architecture, enterprise-ready cloud scalability, and future-proof capabilities - turning migration into a strategic step forward, not just a rebuild.
End of Kentico support is also an opportunity to take a broader view of your digital ecosystem. Beyond CMS, many organisations use this moment to simplify, decouple, and modernise their stack - reducing complexity, lowering technical debt, and creating a platform that supports innovation across all channels.
Optimizely combines CMS, experimentation, personalisation and analytics into a single platform - enabling teams to test, learn and improve continuously, without relying on fragmented tools.
Optimizely’s mature, fully managed PaaS offering reduces infrastructure burden, improves resilience, and supports performance at scale.
Whether you’re headless today or planning to be tomorrow, Optimizely supports modern, composable approaches without forcing unnecessary complexity.
Optimizely is consistently recognised as a Leader in Gartner’s Magic Quadrant for Digital Experience Platforms, reflecting its strength in vision, execution and innovation.
Optimizely’s continued leadership in Gartner reflects its strength in both execution and long-term vision. While Kentico is often suited to mid-market CMS needs, organisations looking to scale beyond content management increasingly find its capabilities limiting.
Optimizely One brings together content, experimentation, personalisation, commerce and AI-driven workflows in a single, integrated platform - offering a compelling option for teams aiming to support growth, optimisation and complex digital experiences at scale.
Understand your Kentico 13 implementation and business priorities.
Migrate essential content and functionality to Optimizely without unnecessary complexity.
Introduce experimentation, personalisation and measurement capabilities early.
Ongoing optimisation, training and strategic support.