Netcel Named Optimizely’s UKI AI Innovator Partner of the Year
Netcel has been named Optimizely’s UKI AI Innovator Partner of the Year, recognising our work helping organisations move beyond AI experimentation and embed AI into everyday digital operations.
The award was announced at the 2026 Optimizely Partner Kick‑off in London and celebrates partners who are using AI to drive meaningful, measurable impact across content, experimentation and digital experience optimisation.
Moving beyond AI experimentation
AI is rapidly changing how digital teams plan, create and optimise experiences. But for many organisations, the challenge isn’t access to AI - it’s knowing how to apply it in ways that scale, support teams, and deliver real value.
This award recognises Netcel’s work supporting organisations through that transition. We help clients move from isolated AI use cases to practical, embedded capability - using AI to improve digital performance, operational efficiency and customer experience without adding unnecessary complexity.
Turning AI innovation into outcomes
Commenting on the award, Netcel CEO Tim Parfitt said:
"This award reflects the tangible results our teams are delivering for clients - turning AI innovation into measurable improvements in digital experiences with stronger commercial outcomes.
I'm incredibly proud of the Netcel team for turning rapid AI advances into real value for the companies we work with."
That focus on outcomes over hype underpins how we approach AI adoption. While the technology continues to evolve at pace, long‑term value comes from aligning AI with business goals, governance and the realities of day‑to‑day delivery.
Helping organisations make AI an everyday capability
As an Optimizely Opal Specialist Partner, Netcel works closely with organisations to embed AI across content operations, experimentation programmes, optimisation workflows and personalisation strategies.
This includes supporting teams to:
- Integrate AI into existing Optimizely platforms and workflows
- Enable AI-assisted content creation and optimisation at scale
- Build experimentation and personalisation programmes that evolve with customer expectations
- Establish confidence, clarity and control around AI use across teams
By grounding AI adoption in strategy and day-to-day delivery, we help organisations move faster - without losing sight of quality, governance or long-term value.
Focused on what comes next
As AI continues to evolve across the Optimizely ecosystem, our priority remains the same: helping organisations navigate change with clarity, embed AI where it genuinely adds value, and deliver outcomes that matter - for their teams, their customers and their business.
Curious how to turn AI into everyday value for your team?
Join our upcoming webinar; Opal in Practice - Through real-world scenarios, our experts will demonstrate how Opal supports marketing and content workflows.
You’ll see how coordinated agents can help your team to reduce rework and accelerate campaign delivery.