Masterclass: Optimizely, the Ultimate Marketing OS Skip to main content

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Optimizely: The ultimate marketing OS

Watch On Demand: Unlock the Full Potential of Optimizely Graph and CMS

Optimizely One unifies everything marketers need to build, test, learn, and optimise—within a single, connected platform. From CMS and Experimentation to real-time personalisation and data insights, it’s designed to help teams move faster and deliver smarter results without the friction of disconnected tools.

In this on-demand session, Minesh Shah and Szymon Uryga walk you through how Optimizely One functions as a fully integrated ecosystem. See firsthand how CMS, Experimentation, and the Optimizely Data Platform work together to activate campaigns, personalise in real time, and scale performance—seamlessly.

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Key topics covered:

  • Unified identity – Simplify access with Optimizely SSO
  • Smarter experimentation – Feature Flags, progressive rollouts, and connected testing
  • Real-time personalisation – Activate campaigns with dynamic segmentation and ODP
  • Composable Commerce – Seamless integration with platforms like Shopify
  • Connected ecosystem – How OCP ties everything together
  • AI & automation – Get hands-on with Opal, Optimizely’s AI assistant
  • Real-world examples – See integrations and strategies in action
Headshot of Minesh Shah - Solutions Architect at Netcel

Minesh Shah

Solutions Architect, Netcel

Minesh has over 17 years’ experience in development and implementation strategies. As a OMVP and Platinum level Optimizely Subject Matter Expert he has a deep understanding of the Optimizely Product suite and can assist in architecting and implementing digital solutions.

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