Optimizely MVPs Skip to main content

Home to the most OMVPs in the UK

Bringing unparalleled expertise, strategic clarity, and future-proof innovation to every project.

At Netcel, we’re proud to be home to five Optimizely Most Valuable Professionals (OMVPs) – a title awarded by Optimizely to a select group of individuals around the world who demonstrate outstanding expertise, community contribution, and thought leadership across the platform.

OMVPs are recognised for their deep technical knowledge, strategic insight, and commitment to helping others succeed with Optimizely. They actively share best practices, shape the future of the platform, and are trusted by organisations to deliver real digital impact.

Meet the Optimizely Most Valuable Professionals (OMVPs)

  • Dom Graveson

    Strategy Director

    With over 20 years’ experience in digital, Dom works with senior leaders to shape and deliver transformational digital programmes—spanning digital strategy, ROI attribution, organisational design, and innovation. Leading Netcel’s Advisory practice, Dom helps clients to achieve measurable ‘Full Spectrum’ digital success through a strategic focus on People, Process, and Platforms.

  • Justin Masters

    CTO

    As Netcel's strategic technology leader, Justin is an advocate of “building the right things right”, he combines his extensive experience, technical knowledge and strategic thinking to ensure Netcel clients build future ready digital platforms that realise their digital ambitions. 

  • Minesh Shah

    Solutions Architect

    Minesh has over 17 years’ experience in development and implementation strategies. As a OMVP and Platinum level Optimizely Subject Matter Expert he has a deep understanding of the Optimizely Product suite and can assist in architecting and implementing digital solutions.

  • Mark Stott

    Solutions Architect

    Entering the digital agency world 7 years ago, Mark quickly became certified as an Optimizely Developer and a Platinum Optimizely Technology MVP. He is also the brains behind two Optimizely AddOns which are used across multiple Optimizely customer solutions -  Stott Security and Stott Robots Handler, which are used by multiple website builds across different agencies.

  • Graham Carr


    Graham has a wealth of experience and expertise in the Optimizely DXP – With over 27 years’ experience delivering enterprise-scale digital solutions across various sectors. Graham designs robust, scalable systems and leads high-performing teams to turn ambitious digital visions into reality.

Meet our OMVP's at Opticon