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Migrate from Sitecore to Optimizely - Without the barriers

Replatform from Sitecore to Optimizely and gain speed, simplicity, and measurable ROI.

Migration made simple. Growth made faster.  

If you’re running legacy Sitecore 10, you already know: the next upgrade isn’t just a patch. Moving to Sitecore XM/XM Cloud requires a significant rebuild - often, organisations invest heavily just to replicate what they already have. 

Now is the perfect time to ask: 
“Is Sitecore still the right platform for us?” 

If you’re rebuilding anyway, is there a better platform on the market to meet your customer and colleague needs?

Upgrading from Sitecore doesn’t have to mean risk or disruption.

Netcel’s Proof of Value Workshop gives you a clear roadmap, helping your team personalise, optimise, and deliver faster results. 

Begin your migration now and receive a FREE 1-year Optimizely licence.

Book your free proof of value workshop
Why more enterprises are moving to Optimizely – According to Forrester
  • Unified marketing operating system

    Brings together CMS, experimentation, personalisation, analytics, and more in a single platform — reducing fragmentation and integration risk.

  • AI-first orchestration via Opal

    Agentic AI (Optimizely’s Opal) helps automate optimization planning, insights, and testing, freeing up teams to focus on strategy.

  • Silo-breaker

    By consolidating multiple tools, teams gain efficiencies, and data aligns across marketing, content creation, and experimentation.

  • Frictionless data & analytics

    Analysts get a unified dashboard, enabling faster, data-driven decisions without waiting on disparate systems

The numbers speak for themselves
  • 446%

    Return on investment (ROI) - over three years.

  • 7.1 million

    Total benefits over three years.

  • 35%

    Boost in marketer productivity.

  • $800,000+

    Saved by decommissioning outdated tools

Read the Forrester Impact Report
Mace

From Sitecore to Optimizely, building global digital agility

Success story

Mace partnered with Netcel to move from Sitecore to Optimizely, replacing a rigid, costly platform with a flexible, scalable DXP that supports global brand growth. 

Netcel led the business case, stakeholder alignment, and replatforming roadmap - delivering a modern content architecture that enables personalisation, marketing agility, and measurable ROI. 

Read the Mace case study

This project wasn’t just about changing the platform - it was about changing the mindset. Netcel helped us build the internal case and gave us the confidence to scale globally with the right tools in place.

Jamie Vickers Operations Director, Mace

Optimizely  named Leader in The Forrester Wave™: DXP's, Q4 2025.

The Forrester Wave™: Digital Experience Platforms, Q4 2025 has published, and Optimizely is named a Leader in Digital Experience Platforms (DXPs)!

One standout insight from the evaluation: “Optimizely’s strategy centers on Opal…enabling autonomous, asynchronous execution across the digital experience stack - setting it apart from traditional DXPs.

This recognition reinforces Opal as the market-leading solution for autonomous, AI-driven digital experience orchestration.

Read the Forrester Wave Report

Plan your move from Sitecore to Optimizely

What you get:

  • Assessment of your current XP environment
  • Evaluation of business benefits and risks
  • Identification of quick wins and strategic improvements
  • Clear view of whether Optimizely (or XM Cloud) is right for you
  • Cost and timeline modelling for different platform paths 

Outcome: 
A structured business case and clear next steps - regardless of which platform you choose.

Book your free proof of value workshop
Why Netcel recommends Optimizely
  • We’re not platform-agnostic—and that’s the point.

    After years implementing multiple DXPs, we chose to specialise because one platform consistently outperformed the rest: Optimizely.

  • Depth over breadth.

    As a Platinum Partner, we’ve invested everything into becoming true Optimizely experts—engineering, strategy, experimentation and AI. No split focus. No dilution. Just world-class delivery on one best-in-class platform.

  • Proven to deliver.

    Independent analysis from Gartner and Forrester—and the results we see with clients—show Optimizely delivers faster value, lower long-term cost, and a more unified suite across content, commerce, data and experimentation.

  • Clear, honest guidance.

    Sitecore has its strengths, but the market has moved. If you’re evaluating options, we’ll give you evidence-based recommendations focused on outcomes-not platform politics.

  • We back Optimizely because it works.

    For our clients. For their customers. And for the future of their digital experience.

Read more about our Optimizely expertise