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From Data to Decisions

How to measure digital effectiveness & performance in 2025

Our 2024 research revealed that almost 50% of companies don’t have adequate metrics in place to see the impact of their digital initiatives.

In today’s fast-paced digital world, understanding whether your digital investments are delivering real value is more important than ever. But how can you connect organisational goals with measurable digital success?

Watch the recording

Hear first-hand, how the international law firm, Charles Russell Speechlys transformed their digital measurement strategy

Stephen Fairweather, Senior Digital Marketing Manager from Charles Russell Speechlys shares their journey towards more effective reporting and how they are using their improved analytics data to drive engagement in global markets.

Also, get practical insights on aligning digital goals with real business outcomes and discover best practices for selecting analytics tools and tracking meaningful data 

When I first joined, digital investment wasn’t a priority, and there was little understanding of what value our website brought... I was hearing from the business that we didn’t get many inquiries through the site, and what we did didn’t really generate much value... But what we’ve proven is that it does generate a significant amount of business for the firm.

Stephen Fairweather Senior Digital Marketing Manager
Leading the discussion

  • Dom Graveson

    Strategy Director, Netcel

  • Stephen Fairweather

    Senior Digital Marketer, Charles Russell Speechlys

Unlock the tools and insights you need to measure success, optimise your investments, and drive continuous improvement in 2025.

Discover more insights

  • Latest research: Bridging the Digital Execution Gap

    The Bridging the Digital Execution Gap report draws on the experience of more than 350 Digital Leaders. This research looks at the challenges that typically hold organisations back as well as addressing how the successful ones are keeping pace with evolving customer expectations, constantly evolving technology advancements, and a dynamic economic landscape.

  • How to Bridge the Digital Execution Gap: Insights from Netcel and Mace

    At Opticon London, Netcel had the privilege of hosting a panel discussion, How to Bridge the Digital Execution Gap: Insights from Netcel and Mace. In the session Jamie Vickers, Operations Director at Mace, joined Netcel’s senior team members, Dom Graveson, Strategy Director, Justin Masters, CTO and Tom Denbigh Commercial Director - to explore the key foundations for successful digital transformation.

  • The Importance of Data

    We don’t need to establish whether data is important. This is a given and has been for a long time. It’s firmly understood that data, the right data, can provide a clear view of the past that we can identify learnings from and, in some ways, predict what might happen in the future.

    Justin Masters