To kick off our In the Spotlight series, we spoke to our Marketing Director, Sam Barrow to get her views on what it’s been like working at Netcel for the past 5 months. Sam joined the company in July 2021 and we thought it’s about time we get to know her a little better and and find out how she’s been settling in.
Hi Sam, please tell us a bit about yourself and your new role…
I have been working in B2B Marketing for over 15 years working across a variety of sectors from publishing to data and clocking up a few CIM qualifications along the way.
As Marketing Director, I am responsible for leading the marketing strategy at Netcel, including branding and positioning, GTM strategy, demand and lead generation campaigns, content and events. I am also part of the Senior Leadership Team and work closely with other department leads to deliver strategic business objectives.
What initially attracted you to Netcel?
Digital is an exciting, rapidly evolving and growing sector – and having the opportunity to work in this sector was pretty compelling. The obvious ambition for positive change and growth at Netcel really attracted me.
It is a new role which is a great challenge to have. It is an incredibly exciting time at Netcel with the opportunities in the digital experience sector.
What strengths do you feel you bring to the Netcel team?
Lots of experience as a B2B marketer and applying growth strategies - and working closely and collaboratively with commercial teams.
I am determined and tenacious. I also like to enjoy what I do and am a team player - and I hope that comes across.
How have you found being part of the Netcel team so far?
There is a great sense of team at Netcel and the culture is very supportive and collaborative.
What does your future at Netcel look like?
There was already momentum behind the growth strategy when I joined and it’s great to be part of that now.
We have vision, ambition, energy and a massive opportunity – the sky is the limit!