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Optimizely Configured Commerce

B2B buying has entered a new era of digital adoption

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Deliver seamless, personalised digital buying experiences your customers expect with Optimizely Configured Commerce
  • As consumers we are accustomed to intuitive online shopping – seamless experiences, harmonised touchpoints, rich content, and B2B customers expect the same. The opportunity is now for B2B organisations to adapt and evolve in response to this expectation.

    Optimizely Configured Commerce has been built from the ground up to help B2B organisations to drive efficiency, increase revenue and create the kind of buying experiences that keep customers coming back for more.

    • Designed and built specifically to create and orchestrate seamless B2B buying journeys
    • Configurable and extensible platform that can scale as your business grows
    • Deep integration architecture that seamlessly connects to your business systems
    • Unite your content, product and commerce engine into one integrated system
Shift to a profitable business-to-business digital buying experience
  • Simplify complex B2B buying journeys

    Deliver consumer-level digital buying experiences to keep customers coming back for more

  • Invest in what makes you different

    Let a purpose built B2B platform do the heavy lifting – meaning you can reallocate your people to make human connections and add value

  • Make data-driven decisions

    Open new channels, address new markets and deliver data driven recommendations to your customers

Since moving to Optimizely Configured Commerce, B2B companies have seen dramatic differences in the way their clients make purchases:
  • Increase in orders after 1 year
  • Uplift in online sales
  • Reduction in call-centre volume
  • Fewer touchpoints required per order
  • Increase in volume of orders purchased online

Is it time to consider a new B2B eCommerce platform?

Clunky platform? Poor search? Low adoption rates? Incomplete or outdated information? If the answer is yes to any of the questions, then we think it’s a good time to consider re-platforming. Download our free questionnaire to see if your company is in a position to replatform.

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See the platform in action

See the platform in action, and learn how Optimizely Configured Commerce can transform your digital experience and drive more profitable outcomes for your organisation.

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Building a digital platform for AF Group smart procurement

Netcel partnered with AF Group to help transform and evolve how they make a difference for their members. The new digital platform is enabling members to quickly find the products they need, place orders and repeat orders efficiently, when they need to, wherever they are and on any device.

Read how AF Group have transformed their members digital experience using Configured Commerce

"Our goal is to build a digital platform that helps us to improve the AF Member experience by creating an online channel to enhance our customer journey. From day one Netcel have grasped what we are trying to achieve and understood the importance of putting the AF Member experience first. This is a large scale and exciting new project for AF and we are pleased to be working with a committed and experienced partner in Netcel."

- Samantha Barrell, Head of Technology, AF Group

We have a strong heritage of delivering B2B solutions

We can provide advice and support wherever you are on your digital journey.

Once completing the form, our friendly team will be in touch to find out more about how we can help your business.

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