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Accelerate your digital journey with Optimizely

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Optimizely’s fully composable enterprise DXP offers a flexible suite of solutions that enable data driven, personalised digital experiences that your customers will love and deliver ROI, fast.

  • Best in class CMS that's flexible and intuitive

    Create exceptional experiences, driven by great content

  • Empower your editors and increase efficiency

    Give your editor ultimate freedom to create and collaborate

  • Easily manage your content in one place

    Create content once, publish everywhere

  • Deliver data driven, personalised journeys

    Improve each users experience with personalised journeys

CMS features designed to empower your editors, developers and content:

  • Approval workflows
  • Content management
  • Media management
  • Authoring & layout
  • Search & Navigation
  • Project Management
  • Graph QL API
  • Targeting personas
  • Headless & hybrid headless options 

Download the Big Book of DXP

Learn how a DXP can eliminate guesswork and make every interaction matter.

  • Define a DXP and how it can be leveraged for your business 
  • Debunk the five myths that hold back digital transformation 
  • Take you through five essential tips for choosing your platform 
  • Provide real-world stories from organizations that use a DXP

Recognised as a Leader across DXP, CMP and Experimentation by top market analysts 

Optimizely (formerly Episerver) is now one of the key players in the DXP landscape, standing out as a market leader, steering the course of the DXP market with its rapid development and innovation and commitment to customer success.

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Proud to be winners of Optimizely UK Solution Partner of the Year 2024

This prestigious award is in recognition of Netcel’s expertise and commitment to driving continued success for our clients and realising the potential of Optimizely’s market leading DXP technology.

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The Optimizely Experts

We are a top-tier partner working exclusively with Optimizely and have one of the most experienced and qualified Optimizely teams globally.

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We can help you to deliver exceptional digital experiences with Optimizely

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Discover more insights

  • From silos to synergy: what Forrester’s new TEI study really reveals about Optimizely One

    Every so often, a research report comes along that doesn’t just deliver data—it holds up a mirror to where digital experience truly stands. Forrester’s new Total Economic Impact™ (TEI) study on Optimizely One feels like one of those moments.

    Dom Graveson

  • Optimizely Opal – the agentic orchestration platform

    At Opticon 2025, Optimizely showcased how Opal AI is evolving into a market-leading platform for agent orchestration, powered by customisable workflows. With the flexibility to design workflows of interconnected AI agents, the release of a suite of out-of-the-box agents, and the opportunity for partners like Netcel to create specialised agents tailored to specific use cases, Optimizely has firmly positioned itself as an AI-native Digital Experience Platform (DXP).

    Justin Masters

  • Optimizely named THE leader in the 2025 Gartner Magic Quadrant for Digital Experience Platforms

    Optimizely has officially been named THE Leader in the 2025 Gartner Magic Quadrant™ for Digital Experience Platforms. This achievement reinforces Optimizely’s position as the top choice for organisations looking to optimise their digital strategies, drive meaningful engagement, and achieve measurable business results.