Explore with...
Phil Heywood, Head of Experience, Netcel
In our new ‘Explore with…’ series, hear from Netcel’s Head of Experience, Phil Heywood, as he unpacks the measurable advantages of embedding DesignOps into your product development process.
If there's one thing we can agree on it's that, when it come to design, everyone has an opinion. We can't help it. There will always be that first impression, the emotional response, that keeps us interested or drives us away. If the design is for something that it meant to be used, that first impression is superseded by a second: does it work? Then a third: is it helpful? And a fourth: Is it easy? This book covers three ways you can design digital experience that deliver the outcomes you're looking for.
Just like a leaky pipe, the causes of user attrition are often difficult to locate and you may not know what to look for. Your marketing team may be doing a stellar job of attracting people to your site, but you’re not maximising your digital investment if you lose them before they complete the transactions that bring you most value.
For many, creating something 'innovative' is the holy grail in terms of achieving success in business. If I create something new, it will give me an edge over my competitors. This is true, but only sometimes. There are many examples where new and ingenious ideas have failed to find an audience: the Sinclair C5 and the Segway are two famous instances of novel engineering solutions that, in the end, didn't do enough to appeal to potential buyers.