About Netcel

Tim Parfitt

Chief Executive Officer

Tim is Netcel's Founder and CEO. Passionate about the convergence of technology, marketing and innovation, he has spent more than three decades helping shape Netcel's direction and growth through successive waves of digital change. Tim is a recognised industry leader, BIMA Hot 100 member, guest lecturer in Technology Entrepreneurship on the University of Hertfordshire MBA programme and regularly supports emerging entrepreneurs through University business innovation initiatives.

Becky Crouch

Chief Operating Officer

As Netcel's COO, Becky ensures the business has the people, processes and operational excellence needed to deliver exceptional outcomes for clients. Having played a pivotal role in Netcel's growth since 2003, she leads the teams responsible for turning strategy into action, helping clients move from ambition to measurable impact with confidence. Her focus on operational excellence, service quality and continuous improvement helps ensure clients consistently achieve successful outcomes.

Justin Masters

Chief Technology & Strategy Officer

Justin helps organisations make confident technology decisions that align with their business goals, customer needs and future ambitions. An Optimizely Most Valuable Professional (OMVP) and member of the Optimizely Partner Advisory Board, he combines strategic thinking with deep technical expertise to help clients unlock greater value from their technology investments and prepare for the opportunities created by AI and emerging technologies.

Tom Denbigh

Director of Client Strategy & Growth

Tom helps organisations define the digital strategies, investment priorities and roadmaps needed to achieve their business goals. An Optimizely Most Valuable Professional (OMVP), he combines expertise in customer experience, digital performance, personalisation and technology platforms to help clients identify opportunities, build investment cases and create a clear path to sustainable growth.

Helen Watson

Director of People & Culture

Helen leads Netcel's people and culture strategy, ensuring the business attracts, develops and retains exceptional talent. With nearly 30 years of experience in technology consultancies, she champions a high-performance culture built on collaboration, learning and continuous improvement. Helen plays a key role in helping Netcel evolve for the future, ensuring its people, values and culture remain central to its success.

Phil Heywood

Director of Experience

Phil helps organisations design intelligent digital experiences that people value and remember. With more than 20 years of experience leading multidisciplinary design teams, he combines user-centred design, product thinking and innovation to create digital products and services that are intuitive, engaging and outcome-focused. Phil helps ensure experience design and technology capabilities work together to deliver meaningful results.

Director of Partnerships

Cameron leads Netcel's partnership strategy, building relationships with organisations to help them navigate digital change and unlock greater value from their technology investments. He works across Netcel's partner ecosystem to connect clients with the platforms, capabilities and innovations needed to create exceptional customer experiences and deliver intelligent, future-ready solutions.

Jo Tanner

Delivery Director

Jo leads Netcel's delivery teams, ensuring that complex digital programmes are successfully planned, governed and delivered. With nearly 20 years of experience delivering enterprise digital solutions, she combines strong operational leadership with a client-first mindset to help organisations turn strategy into action. Her focus is on delivering meaningful outcomes efficiently, effectively and with lasting business value.

Mark Ames

Director of Engineering

Mark leads Netcel's engineering capability, helping organisations build secure, scalable and high-performing digital solutions. With more than 20 years of experience in software development and solution architecture, he works closely with strategy, experience and delivery teams to turn ambitious ideas into robust technical solutions. His focus is on ensuring technology delivers value today while remaining reliable, adaptable and ready for the future.

The people shaping what's next