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Optimizely Agent Platform

Scale growth with agentic marketing operations

Increase marketing capacity, improve relevance and turn AI into measurable marketing performance.

More capacity. Faster marketing. Better performance.

Create capacity for growth
Support more campaigns, audiences and markets without multiplying manual coordination.

Move from idea to impact faster
Connect planning, creation, review, activation and learning with fewer avoidable delays.

Improve relevance and performance
Create and improve experiences using shared context, evidence and personalisation.

Make AI investment measurable
Connect operational improvements to measures such as conversion and revenue contribution.

AI is moving faster than most marketing operations

Teams are already using AI to speed up individual tasks. The harder challenge is turning those gains into coordinated capacity without losing quality, control or accountability.

  • More demand. The same constraints.

    Rising expectations meet fragmented tools, manual checks and slow hand-offs.

  • AI is being used in isolation.

    Individual shortcuts rarely connect to shared workflows, knowledge, governance or performance measures.

  • Insight is not translating into action.

    Reporting, experimentation and content operations often sit apart, delaying better customer experiences.

  • Scaling introduces new risks.

    Brand, permissions, evaluation and accountability need to scale with automation.

Turn AI activity into an agentic marketing operation

Connect agents, people, knowledge and workflows around the work that matters.

  • Give agents the right context
    Ground agents in brand guidance, audience knowledge, instructions and approved sources.

  • Orchestrate the work, not just the task
    CCoordinate agents, people and Optimizely across repeatable marketing activities.

  • Keep humans in control
    Build approvals, evaluation, permissions and ownership into the workflow.

  • Improve from evidence
    Use operational and experience data to refine workflows and outcomes continuously.

Recognised for turning ideas into practical agentic capability
Optimizely Agent Platform features

Put the right capabilities behind your marketing operation

  • Virtual Teammates
    Hand recurring marketing work to role-based AI teammates, with permissions and supervision.

    Agent orchestration and workflows
    Create specialised agents and coordinate them across connected, repeatable workflows.

    Knowledge, memory and brands
    Give AI shared organisational context, brand guidance and approved source material.

    Tools, connectors and MCP integrations
    Bring people, agents and shared outputs together around ongoing work.

  • Limitless personalisation
    AI-generated landing pages that help your team deliver more relevant experiences for defined personas and individual buyers.

    Agent Builder and Skill Builder
    Extend agents with reusable skills and connections to the systems your teams use.

    Quality evaluations and guardrails
    Evaluate outputs and execution while retaining human review where required.

    Artifacts, documents and collaboration
    Collaborative outputs for creating, sharing and refining artifacts, Word documents and PowerPoint presentations.

Take the next step in your journey

You do not need to transform everything at once. Start where the opportunity is clear and the value can be measured.

  • Assess where agents can create value
    Identify     workflows where capacity or performance can improve.

  • Prove value before significant investment
    Test the highest-value assumptions and use cases before deciding whether to invest or refine.

  • Continuously improve your agentic marketing operation
    Connect new platform capabilities to measurable marketing and commercial outcomes over time.

Your questions, answered

  • Optimizely Agent Platform, previously called Opal, helps organisations build AI agents that can use approved knowledge and tools across marketing workflows. It is designed to increase capacity while keeping permissions, quality checks and human review in place. 

  • They can help with tasks such as content preparation, SEO, personalisation, analysis, experimentation and workflow coordination. The greatest value comes from connecting these tasks into a controlled process that saves time without lowering quality. 

  • It can connect with other tools and data, although the exact options depend on your licences and technology. We start with the outcome you want, then confirm the simplest combination of Optimizely and existing systems needed to achieve it. 

  • Pricing and usage allowances can change, so we confirm the current Optimizely terms for your situation. We also help you understand the wider cost of setup, integration and governance, so the business case reflects the full investment. 

  • We start with a real workflow where your team needs more capacity or consistency. Together we prepare the knowledge, access and controls, prove the agent on real work and train the people who will own and improve it. 

Take your next step

Schedule a call, drop us a message or give us a ring. Whatever helps you take the next step on your journey.

Cameron Day

Director of Partnerships

Get in touch