Creating rewarding and responsive experiences for Age UK

With 2,500 staff and 20,000 volunteers working every day to improve later life, Age UK needed a strategy that would help them stand out in the busy charity sector.

Through a series of strategic engagements, we developed an iterative and cost-effective plan that would help the charity create a responsive site to support the increase in mobile visits, and rebuilt the code to facilitate it.

Working with Age UK’s existing Episerver 6.0 web platform, and its in-house QA team plus an external design agency, we set about updating and refreshing the main website's code, while supporting ongoing marketing campaigns.

The biggest transformation has been the creation of a vibrant mobile experience through the redevelopment of Age UK's homepage and landing pages, to make them fully responsive. We've also prioritised the order in which the remaining site templates will be adapted.

By developing a solution for the highest priority user journeys first, we’ve been able to ensure Age UK’s site is accessible on desktop, mobiles and tablets. As a result of our work, Age UK has seen an impressive 50% reduction in bounce rates.

We are continuing to help Age UK create responsive solutions for its partner sites, and analysing usage data and user feedback to deliver further refinements to the site experience.

  • 50% reduction in bounce rates for mobile

Netcel’s iterative approach to the responsive transformation of our website has made what could have been an overwhelming task cost-effective and straightforward, delivering it in a way that has allowed us to see constant progress and learn more about our users.

Paul Swift, Digital Programme Manager, Age UK

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