By developing a solution for the highest priority user journeys first, we’ve been able to ensure Age UK’s site is accessible on desktop, mobiles and tablets. As a result of our work, Age UK has seen an impressive 50% reduction in bounce rates.
We are continuing to help Age UK create responsive solutions for its partner sites, and analysing usage data and user feedback to deliver further refinements to the site experience.
- 50% reduction in bounce rates for mobile
Netcel’s iterative approach to the responsive transformation of our website has made what could have been an overwhelming task cost-effective and straightforward, delivering it in a way that has allowed us to see constant progress and learn more about our users.Paul Swift, Digital Programme Manager, Age UK