When De’Longhi acquired leading domestic appliance manufacturer Braun Household, our first task was to coordinate a transition of the site onto the same digital platform as the parent company.
Once this was complete, we were able to quickly develop a fully responsive site that incorporated a multi-market ecommerce solution in multiple languages while meeting the client’s ambitious two-month deadline.
Our technical specialists transferred the Braun site from Adobe CQ CMS to Episerver, migrating all existing content and shifting the solution to a new, secure hosting environment.
Our creative team developed a new design concept that brought a consistent creative language to the brand’s online presence.
To help meet De’Longhi’s ambitious timescales, a single CMS solution is used across all brand sites. They share a common codebase, which allows editors to update all sites simultaneously, and means improvements in functionality can be rapidly deployed.
This strategy makes the solution both cost-effective and efficient. The result is a compelling and rewarding online experience for customers, and a streamlined editing experience for De’Longhi Group.
We required a rapid turnaround for this project. Netcel delivered the Braun Household website ahead of schedule with an outstanding design and a solution that provides the perfect foundation for future developments. The commitment, dedication and execution from the team at Netcel was first class.
Rys Tkaczyk, Head of Group Digital Marketing, De'Longhi Group
Our partnership with the iconic small domestic appliance brand has grown from a single site to the development of responsive global ecommerce sites in over 40 languages.
Working at both a strategic and functional level, we have helped CIMA bring structure to its digital future, which is bringing benefits to its members worldwide.
