Why digital experience transformation needs a Headless approach Skip to main content

Future Ready Event Series

Why digital experience transformation needs a headless approach

Bringing together digital leaders from product, marketing, and technology to demystify hybrid-headless and its potential to drive business growth, 26th March, London

Wednesday 26th March 2025,
11:00 - 14:30 GMT, Bankside Hotel, London

Is headless living up to the hype - or falling short of expectations?

If you're exploring headless for the first time or navigating its complexities and struggling to see ROI, you're not alone. 

Join the Head of Architecture at Arco and experts from Netcel, Optimizely, and Netlify to explore the real impact of headless and hybrid CMS. Whether you're a marketing leader considering your first headless solution or a tech strategist deciding on your martech stack, this event will offer the clarity you need. 

Through expert-led discussions, real-world case studies, and an interactive workshop, you'll gain practical insights to enhance content agility, improve user experiences, and drive business growth. Walk away with actionable takeaways and a roadmap to help you navigate headless with confidence. 

Register to attend

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What we'll cover:

Introductions – Meet the experts from Netcel, Optimizely, Netlify and hear about the potential and realities of hybrid-headless to enable a connected marketing engine 

Real-world client experience – Hear directly from Arco about their journey to hybrid-headless, the challenges they faced, and the outcomes achieved. 

Hands-On Workshop: A practical, interactive workshop is designed to help identify your biggest challenges and map out a practical path toward a headless approach 

Interactive Q&A – Get answers to your most pressing questions from industry experts in an open discussion. 

Networking & collaboration – Connect with digital leaders, share experiences, and exchange ideas over lunch and drinks. 

Unlock the power of headless & composable: A practical look at Arco’s Journey

Join Paul Digance, Head of Architecture at Arco, as he shares real-world insights on transitioning to a headless and composable architecture—without disrupting the business. He will cover:

  • The real challenges of legacy platforms – Why Arco needed a change and what prompted their move to composable architecture.
  • Building business confidence in headless – How Arco replaced outdated systems gradually, securing stakeholder buy-in without a full replatform.
  • The impact beyond tech – How headless commerce is unifying product and service sales while enabling future innovation.
  • The future roadmap – how Arco plan for scaling digital transformation

"Moving to headless wasn’t just a tech decision - it was a business transformation. Instead of a disruptive overhaul, we took a strategic, step-by-step approach, replacing outdated systems piece by piece. This not only kept operations running smoothly but also delivered continuous business value along the way"

- Paul Digance, Head of Architecture at Arco

Leading the discussion
  • Paul Digance, Head of Architecture, Arco
  • Justin Masters, CTO, Netcel
  • Dom Graveson, Strategy Director, Netcel
  • Simon Chapman, Senior Director, Optimizely
  • Brendan Walsh, General Manager EMEA, Netlify

Who should attend?

  • Digital Directors
  • Technology Leaders
  • Marketing Leaders
  • Digital Product Leaders
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