Agentic AI
Discover how AI agents are helping teams automate workflows, reduce manual effort and increase marketing productivity.
Netcel - Event Sponsors
Opticon London 2026
Join Netcel at Optimizely's flagship UK event for a day of practical insights on agentic AI, content, experimentation and digital experience.
Opticon London | 13 October | The Barbican, London
The UK's flagship event for digital leaders
Opticon London brings together digital, marketing and technology leaders to explore the future of digital experience.
This year, discover how agentic AI is reshaping content, experimentation and digital operations - and how organisations are moving from AI ambition to real-world impact.
As a Gold Sponsor and long-standing Optimizely partner, Netcel will be joining the conversation, sharing practical insights on how organisations can turn platform innovation into measurable outcomes.
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Agentic CMS
Learn how modern content platforms are evolving to support AI-assisted content creation, governance and optimisation.
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Agentic Experimentation
See how AI is accelerating hypothesis generation, experiment creation, analysis and decision making.
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Real-world customer stories
Hear directly from organisations putting Optimizely's latest capabilities into practice.
Life Beyond the Website: Agentic Customer Experiences
13 October 2026 | 12:00–12:30 | Frobisher Auditorium 1, Level 4
As AI changes how customers discover, evaluate and engage with brands, what role will the website play next?
Join our panel talk to hear how digital leaders from Huel, Pets at Home and Spire Healthcare are responding to this shift and preparing for the future of digital experience.
Meet the panel:
🎤 Ollie Scheers, CTO, Huel
🎤 James White, Group Director, Marketing, Spire Healthcare
🎤 Alistair Leach, Director of Omnichannel Product, Pets
🎤 Tom Denbigh, Director of Client Strategy & Growth , Netcel
Explore the future of AI-powered digital experience at the Netcel stand.
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🚀 Get your Agentic Opportunity Blueprint
In just 5 minutes, discover how AI is reshaping your industry, where the biggest opportunities lie, and which actions your organisation should prioritise next. Leave with a tailored blueprint for action, not just another score.
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🍫 Create your own 3D chocolate selfie
Experience what happens when technology creates something uniquely for you. Turn yourself into a personalised 3D chocolate selfie and see hyper-personalisation brought to life.
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💡 Ask our Optimizely experts anything
Meet Netcel's Optimizely Most Valuable Professionals (OMVPs) and get answers to your toughest questions around AI, personalisation, content management, experimentation and digital experience.
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🤖 See AI-powered experiences in action
Explore live demonstrations of how AI and agentic experiences are transforming the way organisations engage customers, empower teams and deliver exceptional digital experiences.
See you at Camp Opticon!
Don’t miss this opportunity to gain valuable knowledge, stay at the cutting edge of Optimizely advancements, learn from and network with peers.
- When: Tuesday 13th October 2026
- Where: The Barbican, London
- How to get there: The Barbican
We look forward to seeing you there!
Proud winners of the 'Immersive Experience' Award at Opticon London 2025.
The award for our work with Mace, recognises pushing the boundaries of content management - creating exceptional experiences that engage and inspire customers.
