Unlock the Power of Personalisation
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Personalisation is often cited as the holy grail of digital experience. In survey after survey, marketers report high confidence in their ability to personalise content—Optimizely, however, would argue that confidence is misplaced. According to industry data, 85% of businesses believe they are delivering personalised experiences. Yet in practice, what many are doing amounts to nothing more than basic segmentation
Personalisation gets talked about like it’s a feature — something you plug in and switch on. In reality, it’s a way of working. And more than anything, it’s a form of experimentation. If you're starting to build a personalisation practice — or trying to improve one that’s underwhelming — it helps to reframe it not as a “thing to deliver,” but as a discipline of learning: trying something specific, based on data, observing what happens, and adapting accordingly.
The Bridging the Digital Execution Gap report draws on the experience of more than 350 Digital Leaders. This research looks at the challenges that typically hold organisations back as well as addressing how the successful ones are keeping pace with evolving customer expectations, constantly evolving technology advancements, and a dynamic economic landscape.