Plan campaigns, create content and streamline workflows in one AI-powered platform built for modern marketing teams.
Optimizely Content Marketing Platform (CMP) is a central workspace for planning, creating, managing and publishing content. It brings campaigns, content, workflows and teams together in one place, helping marketers eliminate disconnected tools, reduce manual effort and deliver content faster. Netcel helps organisations implement, adopt and maximise the value of CMP.
See how marketing teams are using Optimizely CMP to increase output, accelerate delivery and improve content performance.
Reduce campaign delivery times with streamlined workflows, approvals and AI-powered execution.
Create and launch more campaigns without increasing headcount.
Increase marketing output and free your team to focus on strategic, high-value work.
The biggest barriers preventing marketing teams from delivering more content and campaigns, faster.
Content and campaigns live across disconnected systems with no single source of truth.
Manual reviews and email sign-offs create delays and frustration.
Valuable assets are difficult to find, reuse or repurpose, leading to duplicated work and lost efficiency.
Without a clear view of results, it's hard to understand what's working and where to focus next.
Managing content across multiple teams was slowing campaign delivery and limiting visibility. By implementing Optimizely CMP with Netcel, Mace streamlined planning, collaboration and approvals in a single platform.
Optimizely CMP has transformed the way our teams plan, create and deliver content. We've improved visibility, reduced bottlenecks and created a much more scalable marketing operation.
Implementing a platform is only the beginning. Netcel helps you configure, adopt and continuously optimise Optimizely CMP so your teams can create better content, deliver campaigns faster and maximise value from the platform.
Platform configuration, integrations and onboarding.
Create workflows that reflect how your teams actually work.
Enable AI, automation and omnichannel publishing.
Training, adoption and continuous improvement
As the UK’s leading Optimizely partner, we’re proud to offer:
Netcel is an Optimizely centre of excellence. We focus exclusively on Optimizely - and we do it exceptionally well. No other partner in the UK matches our depth of expertise or track record.
CMP is a platform that brings teams together in a single, AI-powered workspace to share plans, collaborate on assets, and execute campaigns.It covers the full content lifecycle, from planning and briefing through to publication and performance measurement.
CMS (Content Management System) is primarily focused on storing and publishing digital content, typically for a website. A CMP is broader: it is a centralised solution for planning, ideation, creation, and publishing, supporting the entire content operation across multiple channels from within a single workspace. The two work together rather than in competition.
Yes. Optimizely CMP integrates natively with a wide range of platforms, including social media channels such as Facebook, LinkedIn, and Instagram; email marketing tools such as Marketo and Eloqua; and CMS platforms. Content published from within the CMP flows automatically to downstream systems without manual exports or repeated formatting work.