Data driven optimisation delivered through the power of Optimizely

The Challenge

Our partnership commenced in 2021 and the first step was to successfully transition their Optimizely solution from another solution partner. That achieved we then initiated a programme of ongoing optimisation of their digital experience - putting data at its core and leveraging the power of the Optimizely platform.

What we did

Our thorough onboarding process interrogated the firm's business objectives, establishing a number of digital themes and initiatives which then informed a set of digital success measures. These enabled us to set clear goals and KPIs for the digital experience. We created a data dashboard to provide a real-time view of site performance with scheduled quarterly review sessions to analyse and interpret the data, informing the ongoing programme of optimisation and experiments.

Outcomes

Putting data at the heart of the decision-making process and fully leveraging Optimizely's data and functionality has enabled Charles Russell Speechlys to target digital investment in the areas that deliver behavioural personalisation to deepen engagement with users and drive conversions.