Charles Russell Speechlys Skip to main content

Data driven optimisation delivered through the power of Optimizely

Charles Russell Speechlys

Wooden judge hammer
Outstanding results
  • 40.5% Increase in website traffic*

  • Improved engagement.

  • Increased conversions.

  • Delivering behavioural personalisation.

The Challenge

Our partnership commenced in 2021 and the first step was to successfully transition their Optimizely solution from another solution partner. That achieved we then initiated a programme of ongoing optimisation of their digital experience - putting data at its core and leveraging the power of the Optimizely platform.

What we did

Our thorough onboarding process interrogated the firm's business objectives, establishing a number of digital themes and initiatives which then informed a set of digital success measures. These enabled us to set clear goals and KPIs for the digital experience. We created a data dashboard to provide a real-time view of site performance with scheduled quarterly review sessions to analyse and interpret the data, informing the ongoing programme of optimisation and experiments.

CRS Website on Laptop and Mobile
Quarterly website traffic growth -Digital 100 UK Law firms

*40.5% Increase in Web Traffic

CRS have been ranked second in this Quarter 's Digital 100 UK Law firms for 40.50% website traffic growth. The Digital 100 is a service for law firms to benchmark and improve their digital marketing. It is a series of reports and analytics services which allow you to benchmark against competitors and benchmark your own digital marketing performance.

Lady building CRS website on computer


Putting data at the heart of the decision-making process and fully leveraging Optimizely's data and functionality has enabled Charles Russell Speechlys to target digital investment in the areas that deliver behavioural personalisation to deepen engagement with users and drive conversions.

Thank you to the Netcel team for delivering a successful website. The team’s clarity of communication, calmness, responsiveness, and shifting of priorities and demands played a huge part in making this project a pleasure to work on and deliver.

Stephen Fairweather Senior Digital Marketing Manager

We'd love to hear from you

Get in touch
View more of our work