The existing content, visual identity and digital experience of the RSA’s website didn’t reflect their new brand and identity so, through close collaboration with the RSA’s branding agency, Studio Texture, the Netcel design team created a digital-first visual identity that aligns with the RSA’s new strategic plan, reflecting a forward-thinking and progressive organisation that delivers impact.
This was achieved through a programme of research and data analysis to determine how content should be consumed in order to overcome the issue of users failing to find relevant content easily.
Moreover, high traffic areas of the site, such as booking an event or becoming a Fellow, were lost in the old site, and needed to be better signposted and elevated within the site to further improve the visibility and quality of content.
Netcel worked with the RSA to improve the navigation, search experience and overall site usability, so to enable users to quickly find the information they need.