Register your interest

Optimizely Opal – the agentic orchestration platform

At Opticon 2025, Optimizely showcased how Opal AI is evolving into a market-leading platform for agent orchestration, powered by customisable workflows. With the flexibility to design workflows of interconnected AI agents, the release of a suite of out-of-the-box agents, and the opportunity for partners like Netcel to create specialised agents tailored to specific use cases, Optimizely has firmly positioned itself as an AI-native Digital Experience Platform (DXP).

Justin Masters

Netcel named Optimizely’s UKI AI Innovator Partner of the Year

Netcel has been named Optimizely’s UKI AI Innovator Partner of the Year, recognising our work helping organisations move beyond AI experimentation and embed AI into everyday digital operations.

The future of audience insight is here: Netcel’s AI Virtual Focus Group’s transform content creation

Netcel, has been named the winner of the Optimizely Opal Innovation Challenge 2025, with a breakthrough that reimagines how organisations understand their audiences: Virtual Focus Groups.