Move beyond slow, complex upgrades. Our AI-accelerated, OMVP-led approach helps you get to a modern Optimizely platform faster - with less disruption and more control.
Upgrading your CMS should be straightforward. But for many organisations, it often feels anything but.
Projects are frequently delayed because they're perceived as:
The longer upgrades are delayed, the more technical debt, cost and complexity build up.
The good news? Upgrading to CMS 13 doesn't have to be complex.
Every Optimizely implementation is different.
Know exactly what's involved before you upgrade.
Our complimentary assessment provides:
✅ Risk and complexity analysis
✅ Recommended approach and timeline
✅ High-level roadmap
✅ Fixed-price quote
All delivered on us - with no obligation to proceed.
AI removes the manual effort traditionally required
Continuous validation and refinement reduces late-stage issues
AI-driven testing and analysis improve coverage and rigour
Solutions are designed and validated for long‑term evolution
Move to the latest Optimizely and Microsoft technology stack, reduce technical debt, and stay supported for the future.
Prepare for the next generation of digital experiences with a platform designed to support AI-powered content creation, optimisation and discovery.
Empower content teams with modern editing experiences that reduce developer dependency and accelerate time-to-market.
Make content easier to find, manage and govern across your digital estate with improved content operations.
Deliver more relevant experiences and tailored customer journeys with a stronger foundation for testing, optimisation and personalisation at scale.
Support headless, composable and multi-channel experiences with a flexible platform designed to evolve with your business.
Optimizely CMS 13 is more than a version upgrade - it’s a step-change in capability - in how your teams create, manage and scale digital experiences.
Unlock operational and technical improvements, including:
Whether you're on CMS 11 or CMS 12 - this isn’t just about upgrading - it’s about unlocking what comes next.
At Netcel, we don’t just deliver upgrades - we accelerate them.
We combine AI with deep Optimizely expertise to remove complexity, reduce risk, and accelerate delivery.
As a Platinum Partner with a leading UK practice and multiple OMVPs, we help you get to CMS 13 quickly - and get it right first time.
We evaluate your architecture, integrations, customisations and technical debt to understand upgrade complexity and identify risks.
Using expert insight and AI-assisted analysis, we create a clear roadmap, approach and timeline tailored to your solution.
AI speeds up code analysis, refactoring and validation, helping reduce manual effort and shorten delivery times.
Our architects oversee every stage, ensuring quality, governance and informed decision-making throughout the upgrade.
Mace, the global consultancy and construction firm, partnered with Netcel to deliver a strategic re-platforming programme that would support global growth, improve agility, and empower content teams with modern digital tools.
We've been getting hands-on with the Optimizely CMS 13 preview, and the headline for marketing and digital product teams is this: it's not just a technical upgrade. It's a meaningful shift in how quickly you can move, how much you depend on developers, and how well your content performs in an AI-driven world.
Netcel has been named Optimizely’s UKI AI Innovator Partner of the Year, recognising our work helping organisations move beyond AI experimentation and embed AI into everyday digital operations.