CMS 13 upgrade - Unlock what it makes possible - faster Skip to main content

Don't just upgrade to CMS 13. Unlock what it makes possible - faster

Move beyond manual upgrades. Our AI‑accelerated, OMVP‑led approach reduces risk, removes complexity, and gets you to a modern Optimizely platform faster - without compromising quality.

The challenge: why upgrades get delayed

For organisations running on ageing Optimizely versions, upgrades are often delayed because they feel:

  • Complex to plan and execute
  • Risky due to dependencies and unknowns
  • Disruptive to teams and ongoing delivery

The result? Projects stall - and technical debt continues to grow.

The solution: AI‑accelerated, OMVP‑governed

Our approach changes that.

We don’t bolt generic AI onto an upgrade. Instead, we’ve embedded deep Optimizely expertise and proven upgrade patterns into purpose‑built AI agents, with expert governance guiding the process throughout.

AI accelerates the work that slows upgrades down - while experienced specialists remain in control of architecture, delivery decisions, and quality.

 

The value: deliver more, sooner

  • Faster time to upgrade

    AI removes the manual effort traditionally required

  • Lower delivery risk

    Continuous validation and refinement reduces late-stage issues

  • Better quality outcomes

    AI-driven testing and analysis improve coverage and rigour

  • Future‑ready architecture

    Solutions are designed and validated for long‑term evolution

CMS 13 is a capability shift, not just a version step.

CMS 13 unlocks a new way to create, manage, and scale digital experiences.

Maximise the value of what comes next:

  • Enable greater marketer autonomy through modern editing experiences
  • Build a connected content foundation for reuse across channels
  • Prepare your platform for Optimizely’s AI direction with Opal
  • Support long‑term flexibility, scalability, and innovation

 

How it works: A robust AI-accelerated upgrade process

  • 1. Establish the right foundation

    We assess the scale and complexity of your solution, including:

    • Architecture and technical design
    • Integrations and dependencies
    • Customisations and legacy components

     

  • 2. Design the upgrade pathway

    • Define the optimal architecture and migration approach
    • Use AI to analyse, validate and refine the plan
    • Rapid iteration between expert input and AI insight

     

  • 3. AI‑led execution

    • AI performs the heavy lifting across code analysis, refactoring and validation
    • Delivery progresses through continuous cycles of optimisation
    • Faster progress without reverting to manual development bottlenecks

     

  • 4. Human‑in‑the‑loop governance

    AI accelerates delivery, expert oversight remains critical:

    • Ongoing expert review ensures quality and alignment
    • Architecture and delivery decisions remain controlled and deliberate

     

Work with the UK’s #1 Optimizely Partner

As the UK’s leading Optimizely partner, we’re proud to offer: 

  • Platinum Partner status - the highest tier of Optimizely partnership 
  • The largest portfolio of Optimizely customers in the UK 
  • 4 OMVPs (Optimizely Most Valuable Professionals)  
  • Multiple awards, 2025 AI Innovator Partner of the Year
  • A 100% Optimizely customer base  

Netcel is an Optimizely centre of excellence. We focus exclusively on Optimizely - and we do it exceptionally well. No other partner in the UK matches our depth of expertise or track record. 

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