Powering De’Longhi’s global growth

When the leading Italian household appliance brand needed a platform that could support its global ambitions to build a world-class ecommerce solution, they turned to Netcel.

With its strong brand, De’Longhi Group needed a partner who could understand its 100-year heritage yet bring strong strategic thinking and creative consistency to develop its online presence.

With De’Longhi’s strategic and business objectives at the forefront of our thinking, we developed a site that offers them the capacity to meet their global expansion plans.

There was also a clear requirement for the final solution to support direct sales and ongoing marketing efforts, and so we carefully considered how we could provide a robust and stable platform on which internal marketing teams could build future digital projects.

Our Episerver specialists created a responsive, multi-market, multi-language ecommerce solution that has been rolled out across three De’Longhi brands in over 50 regions around the world.

The solution is delighting customers and driving higher sales, which have seen the site’s functionality extend further to include product registration as part of De’Longhi Group’s digital customer offering.

Netcel developed a flexible and powerful ecommerce solution on the Episerver Commerce platform, which is delivering exceptional business benefits and return on investment for De’Longhi Group.

Rys Tkaczyk, Head of Group Digital Marketing, De'Longhi Group

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