Driving online conversion through improved user experience

English Heritage protect over 400 historic buildings, monuments and sites across the country from Roman forts and deserted medieval villages, to castles and palaces. Committed to conserving historical landmarks that span across six millennia, the charity are dedicated to providing their visitors with hands-on experiences.

Their website, www.english-heritage.org.uk, plays a vital role in communicating their offerings to both visitors and members. The leading heritage organisation engaged Netcel to optimise the customer-focus of their site and help the organisation achieve their mission to “bring history to life”.

English Heritage work

English Heritage consulted Netcel on how to best optimise their website homepage and navigation to improve their user experience. A recommended programme of research, insights, best practice UX and technology expertise was delivered to improve online conversion and user satisfaction.

Netcel continues to support English Heritage through providing digital strategy and experience design advisory, with the aim of continually enhancing website user experience to encourage users to donate, book at visit and become a member.

Delivering Results

Metro Bank

Working alongside Metro Bank from day one, we've delivered and continue to support an Episerver award-winning, personalised digital experience.

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Ocean Insight

100% increase in average order value and 400% increase in online revenue for Ocean Insight through delivering a class-leading ecommerce experience.

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The Landmark Trust

Delivering an 83% uplift in mobile revenue, contributing to a 20% Year-Over-Year increase in customer spend for The Landmark Trust.

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