A recipe for Kenwood’s digital success

Creating brand value, improving the customer experience and increasing sales are the fundamentals of a good business strategy. Working with household brand Kenwood, we achieved all three – and much more.

By aligning the strong Kenwood brand with its global business strategy we created a long-term plan of iterative improvement, gradually adding functionality to its site to delight customers across the world.

Optimising the user experience was key in creating a commercial solution that appealed to customers. In particular, it was an essential requirement for the site to be accessible regardless of the customer’s choice of device.

The newly responsive site can now be accessed on desktop, mobile or tablet, in over 20 language variants, with a continual roll-out programme that is helping expand Kenwood’s global presence.

Further enhancements to the ecommerce experience include the ability for customers to register their products online, as well as find and share inspiration for recipes.

Since our involvement Kenwood has seen visitor numbers double, year-on-year.

Netcel have developed a stunning website for Kenwood, full of customer-focused content and features, in multiple languages, and all accessible by customers on their desktop, tablet or mobile. We are delighted with the results.

Rys Tkaczyk, Head of Group Digital Marketing, Kenwood

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